Tourism Intelligence

To keep a regular snapshot of how York’s tourism sector is performing, we collect monthly data including:

• Hotel and Airbnb occupancy
• Average room rates
• Average revenue rates
• Visits to big and small attractions
• Visits to attraction with a York Pass
• Sessions on visityork.org
• Impressions and new followers on Visit York social media channels
• City centre footfall
• Visitor Information Centre footfall

Not only does this vital market intelligence track the health of tourism in the city and provide a timely snapshot of performance of the sector, but it helps you, as a member or partner of Visit York, to benchmark your own business performance.

Monthly data is also available to all Visit York members via T-Stats. For more information on T-Stats, please contact Helen Wilkinson, Research & Insight Specialist, email: helen.wilkinson@makeityork.com.

Quarterly/Year to Date Tourism Intelligence Dashboards are available below:

Quarterly Tourism Dashboard September 2023 ►

Quarterly Tourism Dashboard June 2023 ►

Quarterly Tourism Dashboard March 2023 ►

Quarterly & YTD Tourism Dashboard December 2022 ►

Quarterly & YTD Tourism Dashboard August 2022 ►

Quarterly Tourism Dashboard June 2022 ►

York Visitor Profile Reports

Visitor surveys have been conducted in York for over 20 years, with up to 1,000 visitors interviewed face to face in York each year (apart from during the Covid pandemic).

The overriding aim of the visitor survey is to evaluate visitors’ experiences and satisfaction levels of York and its tourism offer. The results provide tourism intelligence to support economic analysis, and product and marketing decision making.

Visitor Survey Notice

If you took part in the York Visitor Survey while on a recent trip to York and would like reminding how we handle your personal data, please click here to read our full privacy notice. Thank you very much for your help with this research.

2022 York Visitor Profile Report ►

2022 vs. 2021 York Visitor Profile Report ►

2021 York Visitor Profile Report Jun-Dec 2021 ►

2020 York Visitor Profile Report (Aug-Oct 2020) ►

2019-2020 York Visitor Profile Report (Apr 2019-March 2020) ►

2018 York Visitor Profile Report ►

Tourism Recovery in the UK

There is a wealth of information and insights available at present, which can help you to make your business decisions and to inform your recovery planning. We point you to some of the most useful studies here.