Visit York
Tourism Intelligence
There is a wealth of information and insights available at present, which can help you to make your business decisions and to inform your recovery planning. We point you to some of the most useful studies here.
Monthly Research Summary - Tourism Intelligence Reports
To keep a regular snapshot of how York’s tourism sector is performing, we collect monthly data including:
- Hotel and Airbnb occupancy
- Average room rates
- Average revenue rates
- Visits to big and small attractions
- Visits to attraction with a York Pass
- Sessions on visityork.org
- Impressions and new followers on Visit York social media channels
- City centre footfall
- Visitor Information Centre footfall
Not only does this vital market intelligence track the health of tourism in the city and provide a timely snapshot of performance of the sector, but it helps you, as a member or partner of Visit York, to benchmark your own business performance.
Monthly data is also available to all Visit York members via T-Stats. For more information on T-Stats, please contact Helen Wilkinson, Research & Insight Specialist, email: helen.wilkinson@makeityork.com.
Quarterly/Year to Date Tourism Intelligence Dashboards are available below:
Quarterly Tourism Dashboard March 2023 ►
Quarterly & YTD Tourism Dashboard December 2022 ►
Quarterly & YTD Tourism Dashboard August 2022 ►
Quarterly Tourism Dashboard June 2022 ►
Previous monthly tourism dashboards are available below