decrease font-size reset font-size increase font-size

York Pass 

York Pass is the official all-inclusive sightseeing card for York and beyond, giving visitors access to 30 of York’s world-class attractions for one great price. Visit York members can generate additional visits to their attraction by joining the York Pass free of charge.

Shiny New York Pass Website

We’re thrilled to announce the launch of our shiny new York Pass website, developed to drive more visitors to your business. The new look York website features 38 attractions visitor attractions, tours as well as special offers.
Visitors can buy a one, two or three day adult or child pass and prices start at just £38 for an adult and £24 for a child. A free 24 hour City Sightseeing bus ticket is included as part of the Pass.

Being part of the York Pass is a brilliant way to drive visits to your attraction or business.

The new look site features:

  • Simpler, three step purchasing
  • Clearer messaging
  • Enhanced and modern creatives

We’ll be marketing the York Pass by:

  • Introducing a new mobile ticketing option, whereby Passes will be downloadable directly to a smartphone or mobile
  • Launching a new marketing drive in time for the October half term, featuring a York Pass Treasure Trail
  • Producing a new Autumn/Winter leaflet to drive ticket sales

NEW - A Georgian Mystery with York Pass

Working with Yorkshire Heritage trails, we have created a Georgian Mystery Trail giving York Pass holders the opportunity to explore Georgian York. All correctly completed codes will be entered into a monthly prize draw to win a Betty’s gift box.

Following the launch of the new Yorkpass website in July and a sales increase of 60%, it is hoped the trail will help to keep sales buoyant during a traditionally quieter sightseeing period.

Find out more on

Interested in being part of the York Pass?

Being a part of the York Pass is completely free of charge for Visit York members and you’ll benefit from:

  • Free inclusion on
  • Free inclusion in the York Pass guidebook (given to visitors who purchase the Pass)
  • Free inclusion in the York Pass leaflet (racked in the Visitor Centre)
  • A host of other marketing and PR activity

New contracts are negotiated annually.  Be sure to get in touch by 31 December, if you would like to join.
Contact: Elaine Moss, York Pass Product Manager

Download the York Pass Leaflet >
Download the York Pass info sheet >

Free advertising opportunity for cafes and restaurants

If you are a cafe or restaurant, York Pass is offering you a FREE opportunity to promote your business.  We're looking for offers - valid for one year - to be used in the 2018/19 York Pass Guidebook.  The offer must show added value.

You will receive a free quarter page listing in the complimentary guidebook given out with York Passes and also feature on

Please contact
All offers must be received no later than 9 February 2018.

Great value for your guests and visitors

York Pass offers your guests and visitors the opportunity to experience York’s top attractions for one great price.

Stock the York Pass leaflet in your information racks by ordering through Info Directmore information here >

Hotel Partnership

Interested in selling the York Pass to your guests?

Click here for more information >

Retail Partnership

Interested in selling the York Pass? Please get in touch to see if you qualify for a Retail Partnership.

Trade Partnership

Are you a member of the travel trade and want to know more how you can incorporate the York Pass into your itineraries? York Pass trade partnerships are based on a voucher redemption system invoiced on a regular monthly basis. Increase the value of your Tour Packages with a York Pass. The Pass gives free entry to over 30 attractions in and beyond York.


To find out more about any of the above opportunities contact:

Elaine Moss, York Pass Product Manager on Tel:01904 554471


Visit York Member contact

For all enquiries, please contact the Visit York Business Engagement Team:

Tel: 01904 554650  |  Email:


Visit York Membership

Search for Suppliers

If you're looking for a York supplier, please use the form below to find Visit York members offering a range of business to business services.