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International marketing programme September 2017 – August 2018

In year 4 of our international campaign we will be building on the work in our chosen target markets.  The profile of the North and York has been raised significantly overseas, aided by substantial investment from the Northern Tourism Growth Fund and Discover England Fund. 

To date we have seen a number of solid success stories, including:

  • the introduction of new operator programmes featuring York from the US, Chinese and Dutch markets
  • Development of York marketing material in both German and Mandarin
  • A whole welcome training programme for the German and Chinese markets
  • An ongoing series of press and travel trade familiarisation visits

New developments and opportunities are arising all the time and we will endeavour to make sure you are involved and that York benefits at all levels.

For our new International Campaign, we will continue within our chosen target markets:

1: USA
2: Australia & New Zealand
3: China
4: Germany
5: Netherlands

Visit York members can get involved in our next international marketing campaigns by joining the whole campaign (Tier 1) or selecting market specific activity (Tier 2).


Click here to sign up with full details of campaign activity and costings


As part of the campaign we will create a Bespoke York trade toolkit featuring our key partners.  This toolkit is loaded up on to branded USB sticks for all appointment based shows, which includes creation of a dedicated key partner double sided A4 flyer.

We will also create a York specific presentation featuring all key partner venues as well as a dedicated programme of pre and post follow up for all events, with introduction emails to interested operators.

New for 2018

We are holding a York showcase event for the trade, which will include a workshop with one to one meetings and familiarisation trips in Spring 2018.


Visit York International Partner Organisations

York continues to be part of the England's Heritage Cities group.  We are also members of ETOA (European Tour Operators Association) and UKInbound.  Working closely with VisitBritain/VisitEngland to maximise York's profile, attending key trade shows and sales missions including Explore GB & VIBE.


Trade Events and Workshops

We will be attending a number of workshops in partnership with VisitBritain, ETOA and UKInbound throughout the year. Including VIBE, Explore GB and Destination Britain China:

Destination Britain North America in Los Angeles – September 2017
Group Leisure & Travel Show Birmingham – October 2017
VIBE Glasgow October 2017
Destination Britain China in Guangzhou – November 2017
GEM (ETOA) event in London - November 2017
World Bridge Tourism (ETOA) event in London – November 2017
Vakantiebeurs Utrecht trade day – January 2018
Explore GB Newcastle - March 2018
Discover Workshop UKInbound event in York - May 2018
RDA Cologne – July 2018 (TBC)

For more details download the International Trade Marketing Programme Pack on the above link.

International Campaign - China

International Campaign ChinaChina is York's 4th largest overseas market and a market with huge growth potential. Find out how Visit York is ensuring York is the destination of choice for Chinese visitors travelling to Britain.

International Campaign - Netherlands

International Campaign NetherlandsThe Netherlands has consistently been represented in York’s top ten international markets. Click here to find out more about how Visit York is making sure that York is a top destination for Dutch visitors.

International Campaign - Germany

International Campaign GermanyGermany is Britain’s 2nd most important market for volume of visits and 3rd for visitor nights and spend. It is York’s 2nd largest international market equating to 13% of all overseas visitors to York.

International Campaign -North America

International Campaign - North AmericaThe USA is Britain’s top source market for both visits and spend and Canada is Britain’s 10th most valuable. The USA also ranks No 1 for York’s top source market and Canada is in 8th position.

International Campaign - Australia & New Zealand

Australia and New ZealandAustralia is Britain's 10th largest source markets for visits and Australia is estimated to be York's 3rd largest market (9%), being in the top 5 for international visits for the last 10 years.

Visit York Member contact

For all enquiries, please contact the Visit York Business Engagement Team:

Tel: 01904 554650  |  Email:

Visit York Membership

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