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Business Tourism Marketing Opportunities

Business travellers spend 80% more per night than leisure visitors, address seasonality and offer enormous potential for return leisure visits. In the UK, business tourism continues to grow and is worth in excess of £22 billion in terms of its wider economic impact.

In York business tourism contributes £142m to the local economy attracting around 20,000 events per year and just fewer than 1 million business visitors per year.

Maximise every business tourism opportunity available and work with VisitYork4Meetings to generate additional income for your business.

If you have meeting facilities, or a service that would appeal to the events market, or accommodation you would like to make available through our accommodation booking service let us know and we can help place business directly with you and promote your organisation to this lucrative industry.

Winter Wisdom 2018

Do you have any offers, perks or incentives that you’d like to tell event professionals and meeting organisers about, this Winter?

VY4M have created a dedicated section on the website for Winter events and last minute meetings, which will be promoted over the next couple of months, via:

  • Monthly email campaigns to our database of business tourism contacts
  • Targeted social media

Our dedicated website section features inspiring articles, explaining why Winter is the ideal time to hold strategy meetings, planning sessions and team building event etc, as well as detailing why York is the ideal Winter meetings, conference and events destination.

The website section will also include a special feature for any seasonal offers, winter warmers or perks that you’re offering this season.

This could be anything, such as:

  • Discounted DDR’s and/or residential rates
  • Upgraded rooms
  • Free parking
  • Free hot drinks/mulled wine
  • Afternoon tea for the organiser
  • Winter themed menus
  • Free teambuilding activities

If you would like to include any of your offerings, please email:, or call 01904 554653 with any queries.

Attending Exhibitions with VisitYork4Meetings

VisitYork4Meetings works actively with the MICE (meetings, incentives, conference, exhibitions) market, attending a number of trade workshops, sales missions and exhibitions in the UK throughout the year to engage with conference buyers, agencies and key decision makers’ within the meetings industry.

Why exhibit with us?

  • Join forces with us and benefit from the power of the VisitYork4Meetings brand at key national industry exhibitions.
  • Increased exposure of your venue positioned and identified as a key player in the national and International events industry alongside VisitYork4Meetings
  • Enhanced presence and floor position at key industry trade shows and the endorsement of Visit York/VisitYork4Meetings both internationally recognised brands
  • Access to a stand offering greater exposure and facilities provided and managed by VisitYork4Meetings
  • A unique opportunity to forge new partnerships, strengthen existing relationships and meet with your peers and colleagues
  • A cost effective and hassle free opportunity providing a targeted ROI
  • Minimum organisation, operations and logistics to allow you 2/3 days of focused business
  • Free marketing and PR support and visibility online generated by VisitYork4Meetings in the run up to the show.

 Key Dates

The Meetings Show

27-28 June 2018, Olympia London

Target Audience: PCO, Agency, Incentive, Corporate, Association


Click here for package details of our upcoming VY4M Exhibition Opportunities


Boost Your Sales Revenue with a Special Offer on

Do you have a conference venue or service which would appeal to the business tourism market? Generate more interest in your organisation and boost your sales revenue with a special offer on

What to send?

• Special offers on delegate rates
• Room hire discounts
• Added value offers e.g. free AV, bacon sandwiches or tea and coffee

VisitYork4Meetings Twitter Feed

@VisitYork_4M is the dedicated VisitYork4Meetings twitter feed. The new stream has been developed so we can better engage with the business tourism Industry and build relationships with the MICE industry professionals.

If you are a venue, supplier or accommodation provider or you have a general interest in the business tourism market, please follow and engage with us on the new feed here.

Promote your business to the Conference and Events Industry with VisitYork4Meetings

Planning a major refurbishment at your venue? Introduced a new product lately? Or changed your menu perhaps? Make sure the VisitYork4Meetings team has the very latest information about your business at their fingertips so we can spread the word when talking to our clients.

Send us your updates today on:

• Information on venue refurbishment/investment
• Corporate incentive travel products
• Social programme ideas
• Awards and accreditations
• New product offerings e.g. change in menu/free Wi-Fi

For further information on how you can work with the VisitYork4Meetings team, or more information on any of the opportunities above please contact:

Jennie Lowthian, Business Tourism Marketing Executive or call 01904 554653

Visit York Member contact

For all enquiries, please contact the Visit York Business Engagement Team:

Tel: 01904 554650  |  Email:

Visit York Membership

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If you're looking for a York supplier, please use the form below to find Visit York members offering a range of business to business services.