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International Campaign - Australia and New Zealand

Key Facts

  • Australia is Britain's 10th largest source market for visits (4th for spend)
  • Australia is estimated to be York's 3rd largest market (9%).  In the top 5 for the last 10 years.
  • 62% of holiday visitors are making a repeat trip to Britain (within the past ten years)
  • 13% of visits from Australia are by British nationals
  • 44% of Australian trips to the UK are VFR (visiting friends and relatives).  They also spend the longest time in York at 3.45 days.

Marketing activity targeting the Australia and New Zealand market includes:

Our programme of Australia and New Zealand marketing activity includes:

  • Fight Centre advertising spread on York in their trade brochure
  • Key account work with the top 5 Australian travel trade companies: Infinity; HelloWorld; Flight Centre; Explore and Quantas Holidays.

For more information on our marketing activity in Australia and New Zealand, contact Michelle Brown, Marketing Manager (Leisure), Email:, Tel: 01904 554456.

Visit York Member contact

For all enquiries, please contact the Visit York Business Engagement Team:

Tel: 01904 554650  |  Email:

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