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Latest Tourism Intelligence - June 2015

Our Google analytics show the way in which visitors now access is changing, with traffic from mobile devices 153% higher in June 2015 than in June 2014.

However, this growth in sessions through mobile devices needs to be viewed alongside a drop in online bookings generally. Overall sessions on our website, both desktop and mobile, dropped by 19% in June 2015 vs June last year, to 114,149 sessions, with 189 accommodation bookings made. Footfall through the Visit York Information Centre dropped by 20% to 35,307 this June, alongside a city wide drop in footfall of 6%.

Better news comes from the hotel sector, where room occupancy reached 85.6%; 5% higher than in last June and average room rates achieved a record high for any June since our surveys began at £81.45, which is 2% above the figure for June 2014.

Overall, visits to York’s attractions were just slightly down in June, by 2% to 247,272; small attractions fared well with a 4% increase in visitor numbers (June 2015 v June 2014), whilst the larger attractions saw a 3% decrease.

The strongest growth continues to be seen in the number of enquiries coming in to VisitYork4Meetings, which received 40 enquiries in June for conferences, meetings and events; a strong 54% more than were received in June 2014.

Looking at the year to date, the good performance of the first quarter has sustained the weaker performance of the second quarter, resulting in a mostly positive first half of the year. Visits to attractions were 1% higher than for the period January to June 2014, sessions on were 2% higher, average room rates were 3% higher and conference enquiries a strong 20% higher.

Average hotel room occupancy and city-centre and information centre footfall were lower than in the first half of 2014.

Summary for January to June 2015 v Jan-June 2014
• 1,432,579 visits to attractions; 1% up year on year
• 20,952 visits to attractions using a York Pass; 7% down year on year
• 918,294 sessions on; up 2% year on year
• 1,137 accommodation bookings made through; down 35% year on year
• 191 conference and event enquiries came in to the VisitYork4Meetings conference desk; up 20% year on year
• 73.8% of hotel rooms occupied; 2% down year on year
• £74.98 average hotel room rate; 3% up year on year
• 1% drop in footfall through the city centre
• 15% drop in footfall through the Visit York Information Centre

To request an overview of tourism performance each month or to find out any more about our Research and Insights, contact Make It York’s Research Executive Zoe Rawson