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Latest Tourism Intelligence - February 2014

Following on from the positive start to the year in January, February has seen added growth across the sectors, with hotel room occupancy year to date now 9% higher than in the first two months of 2013, visits to the large attractions up by 5% and visits to the small attractions up by 17% over the same time period. Hotel room occupancy exceeded the highest February figure and was recorded at 77% this year - 5% higher than in February 2013. Until now the highest ever February occupancy figure recorded stood at 76% (in 2012). Average room rates for February also grew compared to February 2013, up by 4% to £72.27.

Visits to the large attractions dipped slightly this year, down by 3% vs last February (to 185,846 visitors), however, visits to the small attractions had increased, by 2% vs February 2013 (to 17,560 visitors). To request an overview of tourism performance each month or to find out any more about our research and insights, contact Zoe Rawson

See the research page of the member website >