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Latest tourism intelligence – November and December 2013

Key performance indicators for November and December showed that these months rounded off a successful year for attractions and hotels. Hotel room occupancy was higher in both months than at the end of 2012, at 84% and 77% for November and December respectively. Average room rates also grew, by 3% to £78.73 in November and by 2% to £79.15 in December.

Visits to large and small attractions were also up at the end of 2013 and the appeal of Mallard and the A4s exhibition at the National Railway Museum drew strong visitor numbers. Visitors to the large attractions grew year on year by 19% in November and 9% in December and despite several small attractions closing for the winter period, their visitor numbers also increased, by 5% and 4% respectively.

Next month there will be a full annual review of the performance of the attractions and the hotel sectors for 2013, along with the first results for 2014.

To request an overview of tourism performance each month or to find out more about our research and insights, contact Zoe Rawson or see the research page of your member website