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01/11/2017

Tourism Intelligence – September 2017

September has been a busy month for the tourism sector in York, with highest monthly hotel room occupancy rates achieved so far this year and also the greatest number of sessions on visityork.org in a month in 2017.

Provisional data from hotels suggests that the proportion of hotel rooms which were reached 89%, which is the highest rate achieved so far this year. This is 2% above August 2017 (the previous highest month this year) and 0.33% the room occupancy rate reached in September 2016. Average room rates increased slightly by 1% to £111.97.

A yearly high was also reached by visityork.org, with total sessions (across both the desktop and mobile platforms) exceeded 150,000 for the first time this year. At a total of 155,376 sessions, this delivered a year-on-year increase in the number of sessions, up by 6% compared with September 2016 and is the first time in six months that a year-on-year uplift has been recorded. This growth has been achieved as a result of an uplift of 72% seen in sessions made on the mobile website, which has compensated for the ongoing decline in desktop access.

September proved to be a successful month for York’s attractions, with overall visits to all attractions 5% higher than in September 2016, with 241,850 visits made in September 2017. 3.6% of the attractions visits were made with a York Pass, as strong sales seen throughout the summer continued after the school holidays ended.

There were 25 conference enquiries coming in to the VisitYork4Meetings team, with several being large scale and with high value to the city.

City centre footfall and footfall through the Visit York Information Centre was only very slightly below the levels seen in September 2017 (dips of 2% and 1% respectively).

  • 89.2% of hotel rooms occupied (provisional)
  • £111.97 average hotel room rate (provisional)
  • 241,850 visits to attractions
  • 8,711 visits to attractions using a York Pass
  • 25 conference and event enquiries generated by the VisitYork4Meetings conference desk
  • 155,376 sessions on www.visityork.org (including on the mobile site) and 46 accommodation bookings made through visityork.org
  • 36,792 customers through the Visit York Information Centre

To find out any more about our Research and Insights or for specific tourism intelligence enquiries, contact Make It York’s Senior Research and Insight Executive, Zoe Rawson Email: zoe.rawson@makeityork.com