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Tourism Intelligence – January 2018, plus call for attractions visits from VisitEngland

January 2018 has been one of the busiest Januarys that York has seen for a number of years, with visitor numbers up on both this time last year and compared with the average usually recorded at this time of year.

60.3% of York’s hotel rooms were occupied in January 2018, 1% up on the year before and 8% above the average usually recorded in January (which stands at 56%). This is only the second time the proportion of hotel rooms occupied has exceeded 60% in any January, the only other being in 2015 when it reached 62.6%. Average room rates were on a par with January 2017, at £86.25 per room. The growth in room occupancy has been driven by the higher rated hotels in the city (4 and 5 *), whereas positive change in average room rate was reported by those properties in the 1 to 3* range.

There were a total of 148,147 visits to attractions in January, 6.3% higher than in 2017. The big and small attraction groups reported their highest ever visitor numbers since our monthly surveys began. 1.2% (or 1,763) of these visits were made with a York Pass, a drop of one fifth from 2017.

City centre footfall grew by 4% compared to January 2017, making York city centre busier than in the last 3 years.

Footfall through the Visit York Information Centre dropped by 5%, with a total of 18,811 customers in January 2018.

Sessions on and accommodation bookings through our website also declined, by 12% and 50% respectively from January 2017.

Summary of January 2018 tourism performance indicators:

• 60% of hotel rooms occupied
• £86.25 average hotel room rate
• 148,147 visits to attractions
• 1,763 visits to attractions using a York Pass
• 108,874 sessions on (including on the mobile site) and 28 accommodation bookings made through
• 18,811 customers through the Visit York Information Centre

Annual Survey of Visits to Visitor Attractions, by VisitEngland
VisitEngland has launched the Annual Survey of Visits to Visitor Attractions, with invites sent out to attractions across the whole of England from mid-February. We’d encourage all attractions to take part – the study generates large amounts of publicity in both the national and regional press, and is classified as an official statistic, providing insights into the performance of the attractions sector in England. All participating attractions will receive their own benchmarking report. If you think you haven’t received a copy of the survey, or have any other questions about taking part, please contact

To find out any more about our Research and Insights or for specific tourism intelligence enquiries, contact Make It York’s Senior Research and Insight Executive, Zoe Rawson Email: