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01/10/2017

Tourism Intelligence – August 2017

The Visit York Information Centre has reported a very strong August this year, with footfall reaching 46,814 (5% up compared to August 2016) and several days achieving record sales figures as the team of staff and volunteers assisted all of the customers over the summer.

Mixed reports have come in from elsewhere in the city, with the erratic weather this August affecting attendance at attractions in particular; the outdoor attractions found the wetter days challenging but benefitted when the sun shone and vice versa for the indoor attractions. However overall there was a small increase in visits to attractions of 2.5% vs August 2016, taking visits to over 373,000. Almost 5%, or 18,000, of these visits were made with a York Pass as sales continued to soar throughout the summer.

There was a small decrease in the proportion of hotel rooms occupied, at 87.2% of rooms occupied this was just 1% lower than in August 2016. However the average room rates were held above the level reached last year, at £113.91 (up 2% vs August 2016).

Although sessions on visityork.org remain lower than in 2016 at 144,000 sessions, August was a peak month for 2017 with at least 20,000 more sessions than in any other single month this year. There were 44 accommodation bookings made through visityork.org in August.

35 conference enquiries came in to the VisitYork4Meetings team with a third of these bookings confirmed. These figures were lower than the record numbers achieved a year ago, but on a par with August 2015.

Footfall across the city centre is 2.7% lower than in August 2017.

• 87.2% of hotel rooms occupied
• £113.91 average hotel room rate
• 373,206 visits to attractions
• 17,875 visits to attractions using a York Pass
• 35 conference and event enquiries generated by the VisitYork4Meetings conference desk
• 144,325 sessions on www.visityork.org (including on the mobile site) and 44 accommodation bookings made through visityork.org
• 46,814 customers through the Visit York Information Centre

To find out any more about our Research and Insights or for specific tourism intelligence enquiries, contact Make It York’s Senior Research and Insight Executive, Zoe Rawson Email: zoe.rawson@makeityork.com