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Issued by: Make It York - Tuesday 20 December 2016

York’s New Head of Tourism is Announced

Today Make It York has revealed the name of York’s new Head of Tourism, Sally Greenaway. This pivotal role within York’s tourism sector, helps to drive forward York’s tourism strategy and ensure the city is successfully marketed to millions of potential visitors both in the UK and overseas.

Sally said, “Tourism is one of York’s great success stories and I’m delighted to be joining Make It York and the Visit York brand to ensure this legacy goes from strength to strength. I have a brilliant platform to build upon and I look forward to meeting and getting to know Visit York members during my first few months in the role.”

Sally will bring to the role key areas of expertise in customer relationship management, loyalty marketing and insights from one of the country’s most successful rail operators, Virgin Trains, where she is currently Loyalty Marketing Manager. Prior to this Sally worked for Best Western Hotels for nine years, managing direct mail, partnerships and loyalty strategy.

Sally continued, “My priorities for 2017 will be to enhance York’s superb reputation, refresh all of our digital marketing platforms, invest time in meeting Visit York members, build on existing partnerships and explore new opportunities through high profile brands. With both hotel occupancy and room rates at an all-time high, I’m delighted to be playing a key role in York’s tourism success.”

Steve Brown, Managing Director, Make It York, said, “We look forward to welcoming Sally to work on the Visit York brand. Her wealth of marketing experience and background in CRM will be a great asset to tourism in York. Key tourism priorities in the New Year will include developing even stronger links with tour operators in China, increasing York’s online profile through national and international media outlets and a redevelopment of the city’s official tourism website”

Sally continued, “York is an incredible city of which I am very proud to be a part of and look forward to taking on this new role to market such a fabulous destination. Throughout my career, I have always been fortunate enough to work in tourism for some fantastic brands, which have had a very close connection with the city. Together with a passion for York and over 15 years’ experience of tourism marketing, I believe I can bring a wealth of knowledge and enthusiasm to ensure York is a continued success.”

Sally will be taking over the reins from Kate McMullen, who dedicated 17 years to promoting York and will soon take up a new marketing role with English Heritage. Sally joins Make It York in February 2017.



Notes to Editors:

For further information please contact:

Kay Hyde – Head of PR and Corporate Communications – Make It York
Direct Line: 01904 554451
Mobile: 07506 048852

About Make It York
Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally - as a vibrant and attractive place to live, visit, study, work and do business.

About Visit York
Visit York is a part of Make It York and is the leisure tourism brand.
Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York.

York Tourism Facts
£608 million annual tourism spend
6.8 million visitors annually
20,300 jobs supported by tourism