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Tourism Intelligence – October 2017

Overall October was a slightly quieter month than we would usually see in York, which is likely to be a result (at least in part) of half term falling late this year and local pupils not breaking up from school until the 28th of the month.

Where year-on-year drops have been recorded for October 2017 vs October 2016, we hope that there will a half-term boost in November.

82% of York’s hotel rooms were occupied in October 2017, 3% fewer than in October 2016.

However, room rates remained strong and on a par with those achieved this time last year, at £106.31. It is interesting to note that the higher star rated hotels (4* and above) reached higher levels of rooms occupied than those in the 1 to 3* range, whereas the growth in room rates was driven by these 1 to 3* rated hotels.

Overall visits to York’s attractions were 3% lower than in October 2016, with more than 260,000 visits made this year. 4% of these visits were made by York Pass holders, with the Pass continuing to have its best ever year.

We will soon be launching a new website, which will address the decline seen in both sessions and sales on the current site.

Conference enquiries for October are lower year on year, after two strong years, with a 46% year-on-year drop.

The late half term affected footfall, both in the city centre and in the Visit York Information Centre, with dips of 7% and 6% respectively vs this time last year.

Summary of October tourism performance indicators:

  • 82% of hotel rooms occupied
  • £106.31 average hotel room rate
  • 260,119 visits to attractions (provisional)
  • 10,483 visits to attractions using a York Pass
  • 26 conference and event enquiries generated by the VisitYork4Meetings conference desk
  • 174,313 sessions on (including on the mobile site) and 36 accommodation bookings made through
  • 37,964 customers through the Visit York Information Centre

To find out any more about our Research and Insights or for specific tourism intelligence enquiries, contact Make It York’s Senior Research and Insight Executive, Zoe Rawson