York Pass Marketing

Generating visits through the York Pass 

York Pass is the official all-inclusive sightseeing card for York and beyond, giving visitors entry to 50 York & beyond world-class attractions for one great price.  Visit York Attraction members can benefit from additional visits by joining the York Pass free of charge. Each attraction receives a full page of copy in the York Pass guidebook and entry on Yorkpass.com.  All York Pass visits are paid for monthly on receipt of invoice.

York Pass operates a smart mobile ticketing option, with Passes downloadable directly to a smartphone. York Passes can be sold directly through your own website via an online booking widget.

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New for 2019

2019 sees a new look and feel for the York Pass, showcasing a more experiential style and highlighting the opportunities for visitors to use the pass as the key to choose their own adventure.

We will be introducing a 1 day ‘City Pass’ where visitors who are here for a short period of time have the opportunity to explore the attractions within the city itself and the 2, 3 & 6 day ‘York & Beyond Explorer Pass’ that allows visitors to explore the wealth of attractions both within the city and in the surrounding area.

All new assets, including the creation of a new York Pass website, with functionality for visitors to use a digital pass – are planned to go live in Spring 2019.

Don't forget! Visit York members get two free 2-day York Explorer Passes as part of your membership.  Simply email info@yorkpass.com using reference VYM19/20, to order your complimentary two day passes.

Visit the new yorkpass.com 

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Opportunities

Great value for your guests and visitors
York Pass offers your guests and visitors the opportunity to experience York’s top attractions for one great price.
Stock the York Pass leaflet in your information racks by ordering through Info Direct.

Want to sell York Pass? Earn 15 -20 % commission

There are a number of ways we can work with you to sell York Pass:
Hotel Partnership 
Interested in selling the York Pass as part of an accommodation package? Please get in touch to see if you qualify for a hotel partnership

Retail Partnership
Interested in selling the York Pass? Please get in touch to see if you qualify for a retail partnership.

Trade Partnership
Are you a member of the travel trade and want to know more how you can incorporate the York Pass into your itineraries? York Pass trade partnerships are based on a voucher redemption system invoiced on a regular monthly basis. Increase the value of your Tour Packages with a York Pass. The Pass gives free entry to over 30 attractions in and beyond York.
 
To find out more about any of the above opportunities contact:
Elaine Moss, York Pass Product Manager on Tel: 01904 554471
email: Elaine.moss@makeityork.com