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Publications
Every year we produce a series of inspirational guides showcasing York.
We take great pride in their quality and content. By using our guides visitors can enjoy the very best experience when they are here.
With distribution running into hundreds of thousands of copies, and discounted rates for Visit York members, you can benefit from good value advertising opportunities that are not to be missed.
York Mini Guide
One of the UK's most popular city guides, the York Mini Guide has proved itself to be a superb marketing tool for everyone who advertises in it.
Such is the demand for this annual publication that we will be printing approximately 750k copies this coming year.
You can view last year's Mini Guide for info and inspiration here.
Be sure to book your spot in the York Mini Guide by 30 Nov 2021, by filling in the applicable booking form and sending to Commercial Manager Rebecca Francis, rebecca.francis@makeityork.com.
York Spring/Summer Guide
The York Spring/Summer Guide will promote York as the perfect destination for those bright and colourful seasons. Profiling attractions, activities and world class events and festivals happening across the city. The guide will include features on making the most of York’s great outdoors and exploring a little further across the wider region. The publication targets visitors planning a day trip to the city and for those who are looking for activities to fill a longer stay.
Following the success of the 2021 Summer Guide, 50,000 copies of the Spring/Summer Guide will be distributed in 2022 via the following channels:
- Visitor and Tourist Information Centres
- Key attractions and venues across the city and region
- York hotels and guest houses
- Tour and Coach Operators
York Autumn/Christmas Guide
The Visit York Christmas Guide is the official guide for all that happens in the city and surrounding area over the festive season. It offers information on Christmas markets, events, festivals, shopping, travel and parking and is a key reference for coach operators, visitors and residents in the run up to Christmas.
In 2022, we’re looking to bring publication of the guide forward, so we can showcase all the ghoulish goings on during Halloween in York, as the UK’s most haunted city.
Read the 2021 York Christmas guide here.
We’ll print a minimum of 50,000 copies of the York Autumn/Christmas Guide next year, which will be distributed via:
- Tour and Coach Operators
- Visitor and Tourist Information Centres
- Key attractions and venues across the city and region
- Park and Ride buses and sites
- York hotels and guest houses
York Conference Guide
York has been a meeting place for 2000 years; the Visit York Conference and Events guide showcases the heritage, innovation and diverse venues and experiences that make the city a world-class destination for business events.
Typically, business event visitors to York spend twice as much per trip than leisure visitors, address seasonality and offer enormous potential for return leisure visits.
The Conference Guide is a fantastic way to promote your organisation to the business tourism industry and offers enormous potential in generating additional income.
The guide includes:
- Venue inspiration
- Accommodation
- City sector strengths
- Social programme suggestions
- Memorable delegate experiences in and around the city
4,000 copies of the current guide are being distributed and promoted through the following channels:
- Direct mail promoting York as a conference destination to our dedicated database of conference organisers;
- Distribution to subscribers of Hospitality & Events North magazine;
- UK associations and targeted key sectors;
- Domestic and international conference trade exhibitions;
- In response to enquiries generated through Visit York’s enquiry channels and as fulfilment for other specific promotional activities undertaken;
- An e-brochure version on www.visityork.org/conference, and via our social media channels and regular e-newsletter.