Key Facts
- The Netherlands is Britain's 6th most important market for visits (9th for spend)
- York's 9thth largest international market (3%). Traditionally has featured in our top 10 over the last 10 years.
- 12% of holiday visitors are travelling as part of a tour group.
- More than three quarters of visitors are making a repeat trip to Britain. 30% bring their own vehicle which is high.
- 85% of visitors are Dutch while 7% are Britons
- Most visitors live in Amsterdam, Rotterdam or The Hague
- Dutch visitors are more likely to stay overnight than the average overseas visitor - 74% stay at least one night in York, compared to 62% on average
Marketing activity targeting the Dutch market includes:
Print
Partner content will be featured in a Dutch version of the A5 travel trade guide
On Territory Activity
- Vakantiebeurs January 2019 - Attending the trade day at Vakantiebeurs
- Fiets and Wandelbeurs Walking and Cycling Shows
Working with carriers:
- P&O Ferries - continued campaign with P&O Ferries
- Leeds Bradford International Airport / Jet2 liaison for campaign activity in key German and Dutch cities
Online Activity
- York content included in VB Dutch Trade eNews
For more information on our marketing activity in the Netherlands, contact Elaine Moss, Trade Manager, Email: elaine.moss@makeityork.com, Tel: 01904 554471.
