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International Campaign - China
Working with Hainan Airlines - this includes a page in a new A5 Mandarin Guide, placement on Chinese microsite, trade and press pack information and posts on Manchester's Chinese social channels. We will also have representation at key events happening as part of this programme.
2 x fam trips – trade and press as part of this campaign.
6th edition of the York Chinese Visitor Guide - 35,000 copies produced in July 2019 and distributed via incoming airlines from China, in Chinese Visa Centres, stocked at UK airport lounges and key hotels in London, Manchester Leeds and York
We will be producing a new Mandarin video and commissioning new photography for our partners with Chinese models.
Continuing to build our Chinese database of operators (77 contacts to date).
VY e-news will go out 2 x per annum featuring your content in Mandarin. (Open rate 14.5 %)
CAISSA, U-tour, GZL, Guangdong Nanhu Int, China Bamboo Garden, CHR, Q Travel, CITS and China Holidays are now featuring York in their regular programmes.
OTAs – featuring York and York Pass include CTrip, Linktour and Tuniu.
Re-invigorating links with both Universities to maximise our connections with their Chinese students and their parents
CTO/LNER Chinese operator familiarisation trip and workshop Oct 2019
Welcome training course for York members to participate in
Currently working to introduce the project to high end Chinese operators with a bespoke campaign with China Holidays.
Visit York is planning to attend the VisitBritain sales mission taking place in Xi’an in November 2019 to meet approx 90 buyers.
See current Chinese toolkit here:
https://www.visityork.org/general-and-tourist-info/travel-trade-groups/chinese-trade-toolkit
For more information on Visit York’s China marketing activity or to enquire how you can get involved, contact Michelle Brown, Marketing Manager on 01904 554456 or email michelle.brown@makeityork.com
The research, produced by Qa Research in association with UKinbound, the trade body representing Britain’s inbound tourism sector, offers a potential roadmap for businesses wishing to engage in a market worth £700m a year to the UK economy.
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