International Marketing Programme
Highlights and successes:
Creation of the OTT Online travel training platform for Visit York and York Pass.
Tutu Zhu Visit in May 2019 VB Chinese KOL (56 million audience) including new video and editorial.
Massive growth in Chinese social media numbers to 232,000 on Weibo regularly ranked in the top 20 for DMOs worldwide on Wechat.
Coach operator workshop in Feb 2019 saw 26 coach companies attend.
VisitBritain fam trips from China, Russia, India, Brazil and Australia.
Dutch operator fam trip with P&O Ferries and House of Britain in March 2019 x 12 operators.
Shortlisted for White Rose Awards international campaign 2019.
For our International Campaign, we will continue within our chosen target markets:
3: Australia & New Zealand
A key part of the campaign is our Bespoke York trade toolkit featuring our key partners.
We have also created a York specific presentation featuring all key partner venues as well as a dedicated programme of pre and post follow up for all events, with introduction emails to interested operators.
New for 2020
York to London showcase event
We are aiming to curate a bespoke travel trade event in London, inviting key operators and DMCs to attend.
Taking York to the World workshops
Looking to take the recent VB workshop to the next level to make sure we are a trade ready city! We’ll be looking to run a series of workshops with key guest speakers from across the industry and to work on the latest insights into markets and how we need to develop our product accordingly.
Joining European Cities and City Cards network to engage and grow our knowledge through their expert working groups and events.
New Chinese video and photography.
Trade Events and Workshops
Researching forthcoming events for our programme
Be part of the next Visit York international marketing campaign by joining up now.
Please return your completed form (available at the end of the pack) to Michelle Brown, Marketing Manager by 15 September.