Launch your digital marketing campaign with Visit York

Visit York has a dedicated digital marketing team ready to promote your business or event on our hugely popular digital platforms. The new Visit York website attracts over 1.5 million visitors a year, Visit York’s social media channels are followed by over 132,000 people and receive over 18 million impressions per year, and Visit York e-newsletters regularly promote York to an audience of over 30,000 engaged subscribers. making Visit York the perfect platform to promote your business or event to visitors and residents of York.

Stay ahead of your competitors and provide a first class digital experience for every single visitor with our digital marketing opportunities:

Submit an Enquiry

Stay ahead of your competitors and provide a first class digital experience for every single visitor with our digital marketing opportunities. Packages are available, please email sales@makeityork.com to discuss or submit an enquiry using the form below and we will contact you to discuss a package to suit your business.


Digital Marketing Opportunities

"We have been working with Visit York for a number of years and the whole team a pleasure to work with. Their website platform has been updated to a high standard and provides an attractive customer experience. As a partner / advertiser we have seen really strong results from our digital ad displays and content which have been strategically placed throughout."
Richard McFaul, Brand Partnerships Manager. LNER

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The new Visit York website, visityork.org, secures on average 100,000 unique visitors per month, and growth is set to continue. We proactively work on our search engine optimisation across the site, ensuring organic search is always on the up!

Visit York Key Stats:

Annual Website Visitors: 1.5 million

Annual Website Page Views: 5.5 million

Year on Year Growth: 20% growth (compared to 2019, pre-COVID19 figures)


Advertising opportunities on Visityork.org

There's a range of advertising options to choose from on visityork.org. Gain exposure on the home page with a header banners, don't miss grid or display your latest campaign video in a playlist. We also have space to display your business on our seasonal campaign pages such as the Christmas hub and its sub-pages, Easter, Summer and Halloween. In addition to these, we can also offer advertising space on popular category pages across the website, including 'Things to Do' and 'What's on' pages.

See the tables below for details on advertising spaces available across the site. If you have any questions or would like to discuss advertising options please contact sales@makeityork.com


Home Page

Available to Visit York Members only. Not a Visit York member? Join today!

Advertising SpaceSpaces Available per monthEstimated Audience (Page views per month)Visit York Members Price
Header Banner230,000

£500

Don't Miss Grid630,000£250
YouTube Video (as part of playlist)210,000£150


See an example page with placeholder adverts to give you an idea of positioning of each ad space - https://bit.ly/3yC7NtZ

To book your advertising, email sales@makeityork.com



Campaign Hub Pages

(e.g. Easter, Summer, Halloween, Christmas)

Advertising SpaceSpaces Available per monthEstimated Audience (Page views per month)Non-Members Price
Header Banner210,000 - 40,000£800
Content Header (Wide)110,000 - 40,000£1000
Don't Miss Grid610,000 - 40,000£400
YouTube Playlist210,000 - 40,000£300


Visit York Members receive a 50% discount on digital advertising

See an example page with placeholder adverts to give you an idea of positioning of each ad space - https://bit.ly/3IYx71W

To book your advertising, email sales@makeityork.com



Category Pages

(e.g. Things To Do, What's On, Shopping Page, Eat & Drink Pages)

Advertising SpaceSpaces Available per monthEstimated Audience (Page views per month)Non-Members Price
Header Banner22,000 - 15,000£500
Content Header (Intro Panel)12,000 - 15,000£600
Don't Miss Grid62,000 - 15,000£200


Visit York Members receive a 50% discount on digital advertising

See an example page with placeholder adverts to give you an idea of positioning of each ad space - https://bit.ly/3q8vHsS

To book your advertising, email sales@makeityork.com



Other Opportunities on Visityork.org

▸   Must See & Do - including Home Page visibility


Feature on the Visit York home page and the new 'Must See & Do' page.

Opt-in to feature in the new Visit York 'Must See & Do' page in the 'Explore' section of the website and also be listed on the Visit York home page in the 'Must See & Do' section (pictured below).

Mustseeanddo

Why you benefit: The Visit York home page had over 250,000 page views in 2021, by featuring in 'Must See & Do' your business will benefit from this exposure and also feature in the new 'Must See & Do' page which will be regularly promoted to an audience of over 130,000 on Visit York social media channels.

To book your advertising, email sales@makeityork.com

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Social media is one of the most influential and important ways of digitally advertising your brand and your products. By utilising Visit York's ever growing Social Media following, you can reach a large number of highly engaged followers, gain incredible exposure for your business, and reduce your costs by utilising our team's knowledge of Social Media platforms, York and relevant target audiences.

With over 59% of the world’s population regularly using social media, businesses can't afford to miss out on the chance of marketing on these digital platforms.

Visit York Key Stats:

Across all of Visit York social media channels, including Facebook, Twitter and Instagram:

Followers: 132,000+

Annual Impressions: 18 million

Year on Year Growth: +28%

Social Media Opportunities with Visit York

▸ Sponsored Posts


What is it? A post to Visit York social media channels (Facebook, Twitter) dedicated to your business. Only available to Visit York members. Not a Visit York member? Join today!


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Why you benefit: Each post will be be seen by Visit York's 130,000+ audience and also be boosted to a wider audience using Facebook's cutting edge audience profiling technology, with the selected audience being tailored to your business and campaign goals.

Cost:

£600 per 3 posts
£900 per 5 posts

Available to Visit York Members only. Not a Visit York member? Join today!

To book your advertising, email sales@makeityork.com



▸   #FeatureFriday


What is it? A dedicated blog post and Visit York social media post (boosted to a relevant target audience) detailing your business, your story and what you sell or provide. It is a focus on you and sharing that with our social media followers and website visitors.

Why you benefit: Tell your story utilising our regional, national and international audience and utilise our team's knowledge to boost this to a target audience of your choice. (e.g. an Italian restaurant may want to tell the story of it's family history and promote this to people who are passionate about Italian food in York and surrounding areas). We will provide a set of questions to learn about your business, write the blog post and publish directly to visityork.org. Blog posts average over 1,000+ views per year on Visityork.org and can link directly to your website, product or service.

Cost: £400

Available to Visit York Members only. Not a Visit York member? Join today!

To book your advertising, email sales@makeityork.com



▸ Visit York Advent Giveaway


What is it? A Festive Advent giveaway on Visit York social media channels. Our followers enter a daily giveaway prize draw from the 1st of December until the 24th of December on the Visit York social media channels for the chance to win some incredible prizes. Users are required to 'retweet to enter' and follow both Visit York and the member who is giving away the prize.

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Why you benefit: In 2021 the campaign achieved 5,000+ unique entries and 17,300+ engagementsGain incredible exposure to our audience of over 130,000+ social media followers, gain new followers to your social channels, and be part of a campaign that had a potential reach of 5.5 million in 2021, with each prize averaging a social media reach of 229,000+!

Available to Visit York Members only. Not a Visit York member? Join today!

To book your advertising, email sales@makeityork.com


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Digitial opportunities enewsletters banners6

Visit York e-Newsletters deliver the latest news on events, festivals and special offers happening in York to the inboxes of an engaged audience of over 32,000+ subscribers. You have the opportunity to engage with a national and international audience with our Consumer e-Newsletter or a local audience through our Seven Days in York e-Newsletter.

Key Stats:

Total number of subscribers: 32,000+

Number of e-Newsletter opens per year: 210,000+

Average open rate: 33%+ (Above average for the travel industry)

e-Newsletter Opportunities with Visit York

▸ Consumer e-Newsletter


What is it? A dedicated consumer e-Newsletter sent out to a database of 25,000 contacts, detailing your business.

Our database is made of individuals who have shown an active interest in visiting York and receiving regular communications about the city and what is has to offer.

This is a prime opportunity to put your business in front of an enthusiastic and engaged audience.

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▸ Seven Days in York


What is it? A weekly What’s On e-Newsletter ‘7 Days in York’ which reaches an estimated 10,000 residents (6,000 subscriptions and additional reach via social media). 

Aimed primarily at residents this e-Newsletter is designed to increase local participation in everything going on in and around York from events and festivals to exhibitions or live music.

Promote your business to a highly engaged and targeted database.

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We have two Seven Days e-Newsletter options available:

  • Solus: Book one of our exclusive Seven Days e-Newsletter slots, with a single e-communication dedicated solely to your business - £200
  • Ad: Or, Include a prominent feature article or advert within our regular Seven Days e-Newsletter - £50

Available to Visit York Members only. Not a Visit York member? Join today!

To book your advertising, email sales@makeityork.com

"The Deep has worked with Visit York for over 4 years, both on digital campaigns and print. Our digital activity on their website has delivered great results and is ranked in our top 5 referral sites since we joined. Additionally the e - shots that they offer have allowed us to reach a large number of visitors quickly and easily. The team offer a wide range of options, to suit our budgets and would highly recommend them."
Becky Leach, Marketing and Communications Manager. The Deep

Visit York Campaigns - Get Involved

Working with our members and partners, our aim is to market York as a world class destination across the globe.

We encourage our visitors to explore all that York and beyond has to offer, showcasing the city through our creative marketing campaigns, promoting the city nationally and internationally through inspirational content.

Read all about our current campaigns and how you can get involved in our latest marketing activity.