Visit York
Digital Marketing Opportunities
Launch your digital marketing campaign with Visit York
Visit York has a dedicated digital marketing team ready to promote your business or event on our hugely popular digital platforms. The new Visit York website attracts over 1.6 million visitors a year, Visit York’s social media channels are followed by over 150,000 people and receive over 22.5 million impressions per year, and Visit York e-newsletters regularly promote York to an audience of over 30,000 engaged subscribers, making Visit York the perfect platform to promote your business or event to visitors and residents of York.
Stay ahead of your competitors and provide a first class digital experience for every single visitor with our digital marketing opportunities:
Submit an Enquiry
Stay ahead of your competitors and provide a first class digital experience for every single visitor with our digital marketing opportunities. Packages are available, please email sales@makeityork.com to discuss or submit an enquiry using the form below and we will contact you to discuss a package to suit your business.
Digital Marketing Opportunities
The new Visit York website, visityork.org, secures on average 100,000 unique visitors per month, and growth is set to continue. We proactively work on our search engine optimisation across the site, ensuring organic search is always on the up!
Visit York Key Stats:
Annual Website Visitors: 1.5 million
Annual Website Page Views: 5.5 million
Year on Year Growth: 20% growth (compared to 2019, pre-COVID19 figures)
Advertising opportunities on Visityork.org
There's a range of advertising options to choose from on visityork.org. Gain exposure on the home page with a header banners, don't miss grid or display your latest campaign video in a playlist. We also have space to display your business on our seasonal campaign pages such as the Christmas hub and its sub-pages, Easter, Summer and Halloween. In addition to these, we can also offer advertising space on popular category pages across the website, including 'Things to Do' and 'What's on' pages.
Home Page
Available to Visit York Members only. Not a Visit York member? Join today!
| Advertising Space | Spaces Available per month | Estimated Audience (Page views per month) | Visit York Members Price |
| Header Banner | 2 | 30,000 | £500 |
| Don't Miss Grid | 6 | 30,000 | £250 |
| YouTube Video (as part of playlist) | 2 | 10,000 | £150 |
See an example page with placeholder adverts to give you an idea of positioning of each ad space - https://bit.ly/3yC7NtZ
To book your advertising, email ▸ sales@makeityork.com
Campaign Hub Pages
(e.g. Easter, Summer, Halloween, Christmas)
| Advertising Space | Spaces Available per month | Estimated Audience (Page views per month) | Non-Members Price |
| Header Banner | 2 | 10,000 - 40,000 | £800 |
| Content Header (Wide) | 1 | 10,000 - 40,000 | £1000 |
| Don't Miss Grid | 6 | 10,000 - 40,000 | £400 |
| YouTube Playlist | 2 | 10,000 - 40,000 | £300 |
Visit York Members receive a 50% discount on digital advertising
See an example page with placeholder adverts to give you an idea of positioning of each ad space - https://bit.ly/3IYx71W
To book your advertising, email ▸ sales@makeityork.com
Category Pages
(e.g. Things To Do, What's On, Shopping Page, Eat & Drink Pages)
| Advertising Space | Spaces Available per month | Estimated Audience (Page views per month) | Non-Members Price |
| Header Banner | 2 | 2,000 - 15,000 | £500 |
| Content Header (Intro Panel) | 1 | 2,000 - 15,000 | £600 |
| Don't Miss Grid | 6 | 2,000 - 15,000 | £200 |
Visit York Members receive a 50% discount on digital advertising
See an example page with placeholder adverts to give you an idea of positioning of each ad space - https://bit.ly/3q8vHsS
To book your advertising, email ▸ sales@makeityork.com
Other Opportunities on Visityork.org
▸ Must See & Do - including Home Page visibility
Feature on the Visit York home page and the new 'Must See & Do' page.
Opt-in to feature in the new Visit York 'Must See & Do' page in the 'Explore' section of the website and also be listed on the Visit York home page in the 'Must See & Do' section (pictured below).
Why you benefit: The Visit York home page had over 250,000 page views in 2021, by featuring in 'Must See & Do' your business will benefit from this exposure and also feature in the new 'Must See & Do' page which will be regularly promoted to an audience of over 130,000 on Visit York social media channels.
To book your advertising, email ▸ sales@makeityork.com
With over 59% of the world’s population regularly using social media, businesses can't afford to miss out on the chance of marketing on these digital platforms.
Visit York Key Stats:
Across all of Visit York social media channels, including Facebook, Twitter and Instagram:
Followers: 132,000+
Annual Impressions: 18 million
Year on Year Growth: +28%
Social Media Opportunities with Visit York
▸ Sponsored Posts
What is it? A post to Visit York social media channels (Facebook, Twitter) dedicated to your business. Only available to Visit York members. Not a Visit York member? Join today!
Why you benefit: Each post will be be seen by Visit York's 130,000+ audience and also be boosted to a wider audience using Facebook's cutting edge audience profiling technology, with the selected audience being tailored to your business and campaign goals.
Cost:
£600 per 3 posts
£900 per 5 posts
Available to Visit York Members only. Not a Visit York member? Join today!
To book your advertising, email ▸ sales@makeityork.com
▸ Social Media Competitions/Giveaways
What is it? A 'share to win' social media competition on Visit York social media channels. A chance to win a prize of your choice is offered to followers of Visit York, in order to enter they need to share a post, follow both your social media account and Visit York.
Why you benefit: Gain exposure to over 140,000+ Visit York followers, as well as the additional exposure every time the competition post is shared, and gain followers for your own social media channels.
Cost: £200
Available to Visit York Members only. Not a Visit York member? Join today!
To book, email ▸ sales@makeityork.com
▸ Visit York Advent Giveaway
What is it? A Festive Advent giveaway on Visit York social media channels. Our followers enter a daily giveaway prize draw from the 1st of December until the 24th of December on the Visit York social media channels for the chance to win some incredible prizes. Users are required to 'retweet to enter' and follow both Visit York and the member who is giving away the prize.
Why you benefit: In 2021 the campaign achieved 5,000+ unique entries and 17,300+ engagements. Gain incredible exposure to our audience of over 130,000+ social media followers, gain new followers to your social channels, and be part of a campaign that had a potential reach of 5.5 million in 2021, with each prize averaging a social media reach of 229,000+!
Available to Visit York Members only. Not a Visit York member? Join today!
To book your advertising, email ▸ sales@makeityork.com
Visit York e-Newsletters deliver the latest news on events, festivals and special offers happening in York to the inboxes of an engaged audience of over 32,000+ subscribers. You have the opportunity to engage with a national and international audience with our Consumer e-Newsletter or a local audience through our Seven Days in York e-Newsletter.
Key Stats:
Total number of subscribers: 32,000+
Number of e-Newsletter opens per year: 210,000+
Average open rate: 33%+ (Above average for the travel industry)
e-Newsletter Opportunities with Visit York
▸ Consumer e-Newsletter
What is it? A dedicated consumer e-Newsletter sent out to a database of 25,000 contacts, detailing your business.
Our database is made of individuals who have shown an active interest in visiting York and receiving regular communications about the city and what is has to offer.
This is a prime opportunity to put your business in front of an enthusiastic and engaged audience.
▸ Seven Days in York
What is it? A weekly What’s On e-Newsletter ‘7 Days in York’ which reaches an estimated 10,000 residents (6,000 subscriptions and additional reach via social media).
Aimed primarily at residents this e-Newsletter is designed to increase local participation in everything going on in and around York from events and festivals to exhibitions or live music.
Promote your business to a highly engaged and targeted database.
We have two Seven Days e-Newsletter options available:
- Solus: Book one of our exclusive Seven Days e-Newsletter slots, with a single e-communication dedicated solely to your business - £200
- Ad: Or, Include a prominent feature article or advert within our regular Seven Days e-Newsletter - £50
Available to Visit York Members only. Not a Visit York member? Join today!
To book your advertising, email ▸ sales@makeityork.com
Visit York Campaigns - Get Involved
Working with our members and partners, our aim is to market York as a world class destination across the globe.
We encourage our visitors to explore all that York and beyond has to offer, showcasing the city through our creative marketing campaigns, promoting the city nationally and internationally through inspirational content.
Read all about our current campaigns and how you can get involved in our latest marketing activity.