Visit York
Digital Marketing Opportunities
Launch your digital marketing campaign with Visit York
Visit York has a dedicated digital marketing team ready to promote your business or event on our hugely popular digital platforms. Promote your business or event to visitors and residents of York to:
- 1.7 million visitors to visityork.org each year.
- 170,000+ followers of Visit York’s social media channels which receive over 22.5 million impressions per year
- 32,000+ engaged subscribers to Visit York e-newsletters
Stay ahead of your competitors and provide a first class digital experience for every single visitor with our digital marketing opportunities. Browse opportunities below, submit an enquiry or email sales@makeityork.com.
Digital Marketing Opportunities
Website ▸
Website Advertising | Must See & Do Page & Home Page 'Must See & Do' Carousel | Hidden Gems | Competitions / Giveaways
Social Media ▸
Sponsored Posts | Social Media Competitions/Giveaways | Visit York Advent Giveaway
e-Newsletters ▸
Consumer e-Newsletter | Seven Days e-Newsletter
Digital Screens - Visitor Information Centre ▸
The new Visit York website, visityork.org, secures on average 140,000 unique visitors per month, and growth is set to continue. We proactively work on our search engine optimisation across the site, ensuring traffic to the website is always on the increase!
Visit York Website Key Stats:
Annual Website Visitors: 1.7 million
Annual Website Page Views: 5.5 million
Year on Year Growth: 15% growth (compared to 2019, pre-COVID19 figures)
Advertising Opportunities on visityork.org
Home Page
What is it? Gain exposure on the home page with a header banners, don't miss grid or display your latest campaign video in a playlist. See an example page with placeholder adverts to give you an idea of positioning of each ad space - https://bit.ly/3yC7NtZ
Available to Visit York Members only. Not a Visit York member? Join today!
| Advertising Space | Spaces Available per month | Estimated Audience (Page views per month) | Visit York Members Price per month |
| Header Banner | 2 | 30,000 | £500 |
| Don't Miss Grid | 6 | 30,000 | £250 |
| YouTube Video (as part of playlist) | 2 | 10,000 | £150 |
To book your advertising, email ▸ sales@makeityork.com
All prices are excluding VAT.
Campaign Hub Pages
What is it? Display your business on our seasonal campaign pages such as the Christmas hub and its sub-pages, Easter, Summer and Halloween. See an example page with placeholder adverts to give you an idea of positioning of each ad space - https://bit.ly/3IYx71W
| Advertising Space | Spaces Available per month | Estimated Audience (Page views per month) | Non-Members Price per month |
| Header Banner | 2 | 10,000 - 40,000 | £800 |
| Content Header (Wide) | 1 | 10,000 - 40,000 | £1000 |
| Don't Miss Grid | 6 | 10,000 - 40,000 | £400 |
| YouTube Playlist | 2 | 10,000 - 40,000 | £300 |
Visit York Members receive a 50% discount on digital advertising
To book your advertising, email ▸ sales@makeityork.com
All prices are excluding VAT.
Category Pages
What is it? Advertise on popular category pages across the website, including 'Things to Do' and 'What's on' pages. See an example page with placeholder adverts to give you an idea of positioning of each ad space - https://bit.ly/3yC7NtZ
| Advertising Space | Spaces Available per month | Estimated Audience (Page views per month) | Non-Members Price per month |
| Header Banner | 2 | 2,000 - 15,000 | £500 |
| Content Header (Intro Panel) | 1 | 2,000 - 15,000 | £600 |
| Don't Miss Grid | 6 | 2,000 - 15,000 | £200 |
Visit York Members receive a 50% discount on digital advertising
To book your advertising, email ▸ sales@makeityork.com
All prices are excluding VAT.
Must See & Do Page - Including Home Page 'Must See & Do' Carousel
What is it? Opt-in to feature in the popular Visit York 'Must See & Do' page in the 'Things to Do' section of the website and feature in the 'Must See & Do' carousel on the Visit York home page (pictured below).
Why you benefit: The Visit York home page had over 250,000 page views in 2022, by featuring in the 'Must See & Do' carousel your business will benefit from this exposure and also feature in the new 'Must See & Do' page which will be promoted to an audience of over 170,000 on Visit York social media channels.
To book your advertising, email ▸ sales@makeityork.com
Cost: £2,000 per year (Excluding VAT)
Hidden Gems Page
What is it? A page dedicated to 'Hidden Gems of York' on the Visit York website. Open to any Visit York member, this page highlights the city's best kept secrets, and allows readers to 'step off the beaten track and delve deeper into the city’s ancient past'.
Why you benefit: With over 20,000 page views a year and visitors increasingly wanting to discover new and exciting things to see and do, inclusion in this page is a must! This page content will also be regularly shared on Visit York social media channels, exposing it to an audience of over 170,000 highly engaged followers.
To book your advertising, email ▸ sales@makeityork.com
Cost: £275 per year (Excluding VAT)
Competitions / Giveaways
What is it? Run a competition or giveaway of your choice on a dedicated page on the Visit York website for businesses to run prize giveaways and competitions. This is a great way to gain exposure and reach new audiences by leveraging Visit York's 1.7 million website visitors. The giveaway will be promoted on Visit York social media channels to an audience of 170,000+.
Why you benefit: Entrants can opt-in to receive future communications from your business, helping you build your own newsletter list. The prize and mechanics are customized to suit your campaign goals, whether that's driving traffic to your site, gaining social media exposure, or building your mailing list. Get creative and make it easy for visitors to engage with your brand!
To book your advertising, email ▸ sales@makeityork.com
With over 59% of the world’s population regularly using social media, businesses can't afford to miss out on the chance of marketing on these digital platforms.
Visit York Key Stats:
Across all of Visit York social media channels, including Facebook, Twitter, TikTok and Instagram:
Followers: 170,000+
Annual Impressions: 22.5 million
Year on Year Growth: +28%
Social Media Opportunities with Visit York
Sponsored Posts
What is it? A post to Visit York social media channels (Facebook, Twitter) dedicated to your business. Only available to Visit York members. Not a Visit York member? Join today!
Why you benefit: Each post will be be seen by Visit York's 170,000+ audience and also be boosted to a wider audience using Facebook's cutting edge audience profiling technology, with the selected audience being tailored to your business and campaign goals.
Cost:
£600 per 3 posts
£900 per 5 posts
Available to Visit York Members only. Not a Visit York member? Join today!
To book your advertising, email ▸ sales@makeityork.com
All prices are excluding VAT.
Social Media Competitions / Giveaways
What is it? A 'share to win' social media competition on Visit York social media channels. A chance to win a prize of your choice is offered to followers of Visit York, in order to enter they need to share a post, follow both your social media account and Visit York.
Why you benefit: Gain exposure to over 170,000+ Visit York followers, as well as the additional exposure every time the competition post is shared, and gain followers for your own social media channels.
Cost: £200 (excluding VAT)
Available to Visit York Members only. Not a Visit York member? Join today!
To book, email▸ sales@makeityork.com
All prices are excluding VAT.
Visit York Advent Giveaway
What is it? A Festive Advent giveaway on Visit York social media channels. Our followers enter a daily giveaway prize draw from the 1st of December until the 24th of December on the Visit York social media channels for the chance to win some incredible prizes. Users are required to 'retweet to enter' and follow both Visit York and the member who is giving away the prize.
Why you benefit: In 2021 the campaign achieved 5,000+ unique entries and 17,300+ engagements. Gain incredible exposure to our audience of over 170,000+ social media followers, gain new followers to your social channels, and be part of a campaign that had a potential reach of 5.5 million in 2021, with each prize averaging a social media reach of 229,000+!
Available to Visit York Members only. Not a Visit York member? Join today!
To book your advertising, email ▸ sales@makeityork.com
All prices are excluding VAT.
Key Stats:
Total number of subscribers: 32,000+
Number of e-Newsletter opens per year: 210,000+
Average open rate: 33%+ (Above average for the travel industry)
e-Newsletter Opportunities with Visit York
Consumer e-Newsletter
What is it? A dedicated consumer e-Newsletter sent out to a database of 25,000 contacts, detailing your business.
Our database is made of individuals who have shown an active interest in visiting York and receiving regular communications about the city and what it has to offer.
This is a prime opportunity to put your business in front of an enthusiastic and engaged audience.
We have two Consumer e-Newsletter options available:
- Solus: Book one of our exclusive e-Newsletter slots, with a single e-communication dedicated solely to your business - £500+VAT
- Insert: Include a prominent feature article within our regular monthly e-Newsletter - £250+VAT
Available to Visit York Members only. Not a Visit York member? Join today!
To book your advertising, email ▸ sales@makeityork.com
All prices are excluding VAT.
Seven Days in York
What is it? A weekly What’s On e-Newsletter ‘7 Days in York’ which reaches an estimated 10,000 residents (6,000 subscriptions and additional reach via social media).
Aimed primarily at residents this e-Newsletter is designed to increase local participation in everything going on in and around York from events and festivals to exhibitions or live music.
Promote your business to a highly engaged and targeted database.
We have two Seven Days e-Newsletter options available:
- Solus: Book one of our exclusive Seven Days e-Newsletter slots, with a single e-communication dedicated solely to your business - £200+VAT
- Ad: Or, Include a prominent feature article or advert within our regular Seven Days e-Newsletter - £50+VAT
Available to Visit York Members only. Not a Visit York member? Join today!
To book your advertising, email ▸ sales@makeityork.com
All prices are excluding VAT.
Visitor Information Centre Digital Screens
What is it? Get added exposure for your business by featuring your product or service on the new digital screens in our Visitor Information Centre. With over 6.9 million people coming through the centre each year, this is a fantastic opportunity for brand awareness to convert audiences into potential customers.
Why you benefit: In 2022 over 6.9 million people walked through Parliament Street, by featuring on our digital screens your business will benefit from high visibility in a high footfall area.
Cost: £350 + VAT per month
Available to Visit York Members only. Not a Visit York member? Join today!
To book your advertising, email: sales@makeityork.com
Submit an Enquiry
Stay ahead of your competitors and provide a first class digital experience for every single visitor with our digital marketing opportunities. Packages are available, please email sales@makeityork.com to discuss or submit an enquiry using the form below and we will contact you to discuss a package to suit your business.