Driving two-centre breaks to York and its neighbouring National Park is at the heart of this campaign, encouraging visitors to stay two nights in York and two nights in the North York Moors.
Visit York, in partnership with the North York Moors National Park Authority, is undertaking a programme of marketing activity including:
- Promotional radio activity with Classic FM
- Out of home advertising in key railway routes in the North
- A key editorial partnership with a national publication
- New campaign pages in the Beyond York section of visityork.org
- A new campaign presence on TripAdvisor, the world's largest online travel review site
- Social media activity
- New two-centre break itineraries
- Promotion of the York Pass*
*Eighteen North Yorkshire attractions are now included in the York Pass, the city's sightseeing card, which means once purchased, visitors can explore more of what's on York's doorstep.
How to benefit?
Make sure your business details are fully up to date on Visit York, including your availability, latest offers, news, opening times and events.
For more information on the North York Moors campaign:
Contact Michelle Brown, Leisure Marketing Manager, Tel: 01904 554456 email: michelle.brown@makeityork.com
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