VYCON: Tourism Marketing in the Digital Age
Wednesday 17 January 2018 York Racecourse
Headline Speaker: Simon Calder
Upping our game
We! were delighted to welcome Journalist, broadcaster and guru on all things to do with travel, Simon Calder to VYCON as our headline speaker. Simon last appeared in 2013, and this year gave delegates his personal perspective on tourism trends, cities he has visited and insights for the year ahead.
Claire Frisby BBC Look North - Compere
William Derby, Chief Executive and Clerk, York Racecourse - Welcome
Sally Greenaway, Head of Visit York - What a Year!
Olly Markeson, Brand Strategist, Virgin Management
Sally Balcombe, CEO OF VisitBritain/VisitEngland - The State of the Nation
Andy Whittaker - The Art of Being Brilliant
Delegates heard from real-life practical examples of marketing in the Digital Age. This eclectic mix of businesses, working in all different areas of the tourism industry, provided a direct insight to tourism marketing in action. Click here to see who was on the panel this year.
Photographs available of headline speakers
