VYCON: Only in York : Attracting new visitors to York
Thursday 24 January 2019 | York Racecourse
Do we take what we have on our doorstep for granted? Do we assume our customers already know what York has to offer? Is there in fact an opportunity to continue to educate and inspire new audiences on why they should visit York through innovative storytelling across our communication channels?
The end of tourism as we know it?
Our keynote address will be by Signe Jungersted, Director of Development, at Wonderful Copenhagen, who will reveal why she thinks we’ve come to the end of tourism as we know it. Signe will share how Wonderful Copenhagen is welcoming new travellers who are looking for the shared experience of ‘localhood’.
Join us at this flagship tourism event to discover how we can all work together to encourage customers to visit and keep returning, showcasing unique experiences and stories that can truly be found #OnlyinYork.
Plus; hear how leading brands celebrate their uniqueness, developing strategies and campaigns to great acclaim, as well as the chance to network with colleagues in the industry. This is the business event to kick-start your year.
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