Visit York Tourism Awards

23rd March 2023, York Racecourse

The awards, sponsored by LNER, aim to shine a spotlight on excellence in York’s tourism and cultural sectors, rewarding quality, innovation and customer service. Across many categories the winners will also go forward to the national VisitEngland Awards for Excellence.

Click here to enter the awards ▸

Deadline for entries is 5pm, Friday 26th August 2022

Please note: there is a £150 charge to enter the awards if you are not a Visit York member.

VYTA 2023 Web Page Graphic 1110 X500

Award Categories 2023

This year, there are 16 awards categories for businesses to enter, with 13 of these categories eligible for the winner to be put forward to the national VisitEngland Awards for Excellence 2023. There is definitely something for everyone and businesses can enter more than one category – please check the criteria carefully before entering.

Check the criteria for each category ▸


The Visit York Tourism Awards are judged by an independent panel of judges.

View our 2023 judging line up ▸

For all Awards the first stage is ‘desk judging’ – which is an evaluation of the online applications using a centralised scoring matrix. A shortlist of entrants is then selected from the application who will be our ‘Finalists for 2023’

Our judges look for evidence of excellence and best practice in all areas of the business operation. A strict word limit is set for each section/question and the online system will cut off at the maximum word count.

The finalists are then taken through a second round of judging which will be conducted through a ‘Mystery Shop’* and subsequent report. The judging panel will then meet to make a final decision utilising all the submitted and gathered evidence for the winners.

Mystery Shopping

This year we will continue to work with our Visit York member and local Regional Director, Ian Sadler from Insight6 to carry out the valuable mystery shopping for the awards. Insight6 is one of the UK's leading Customer Intelligence organisations in the UK who work within the tourism sector and carry out thousands of high quality mystery shops every month.

As part of the process applicants of all categories will have the opportunity to meet with Ian and after the awards ceremony will be offered a review meeting to go through the completed report on your business.

*Only two categories this year will not be mystery shopped – Event or Festival of the Year and Resilience and Innovation Award. The second round of judging for this category will comprise of a face to face interview.

Please note: Shortlisted businesses must agree to waive all costs associated with the mystery shopper process.

All applicants for the 2023 Awards, including those who do not reach the shortlist stage, will receive feedback on their application via the Openwater system.

Visit York Tourism Awards 2023 Sponsors

LNE Rlogo222


Event or Festival the Year

Latimer Vertical CMYK black

Latimer by Clarion Housing Group

Cultural Venue of the Year

HGH Logos Chartered Accountants

Hunter Gee Holroyd

Pub of the Year

F R Fowler and Son Temp

Fowlers of York

Taste of England Award


Streamline Taxis

Large Hotel of the Year

Fabl logo

The Fabl

Ethical, Responsible & Sustainable Tourism Award

Dc logo 1

Destination Core

Experience of the Year



Retailer of the Year

Primary logo v1

York St John University

Resilience & Innovation Award


Inglis Chartered Accountants

Small Hotel of the Year

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