Visit York Member Event - A Peek Inside Holy Trinity, Goodramgate
15 May, 18.00 - 19.30
Visit York members joined us for an evening at one of York’s real hidden gems. The atmospheric medieval church of Holy Trinity – no longer used for regular worship and in the care of The Churches Conservation Trust – is tucked away in a peaceful churchyard behind the bustle of Goodramgate. Guests enjoyed a glass of wine and early music from local musicians The Chansonniers, as they took a guided tour and found out what this little-known tourist site and event space has to offer.
China Cultural Training Workshop
16 May, Betty’s Belmont Room (change of date from 2 May)
09:00-11:30
Did you know that one Chinese visitor is worth on average a whopping £5k to the UK visitor economy?
You’d like a slice of that?
We held a FREE masterclass for Visit York members during which they discovered:
• Who are the Chinese visitors and why they visit York
• How to welcome them and make them feel at ease
• How Visit York is helping to attract more Chinese Visitors to York
• How to target the Chinese visitors as part of your overall sales and marketing strategy
The hosts for the morning were:
• Michelle Brown, Marketing Manager, Visit York - Michelle has been to China four times to showcase our beautiful city.
• Will Zhuang, Visit York Tourism Ambassador - Will’s energy and knowledge of the Chinese marketplace is second to none. He has helped to increase Chinese tourism to York through his connections, his Chinese language training and his passion for Chinese social media.
• Lesley Barlow, owner, A Fresh View – Lesley is a marketing specialist with a passion for all things York and tourism. Already well-known amongst our Visit York membership, having delivered multiple workshops on tourism related topics across sales and marketing over the years.
York Means Business Masterclasses
Marketing - How to create a Social Media Strategy
9 May, Kings Manor, 09.00-12.00
Do you feel like you’re wasting your time when it comes to social media?
Well stop feeling like that and attend this interactive event so you start to use social media effectively for your business and see great marketing results. You’ll be guided on the right platforms for your business so you don’t become frustrated over wasting your time, money and energy.
In addition to using the most appropriate platforms to connect with your audience, we will look at the resources you need in terms of time, budget and tools to achieve your social media goals and discover which content is already working for you, what can be improved and which activities can be stopped.
Sales – Perfect Pitch: Learn the Secrets of Pitching
17 May, Kings Manor, 09.00-12.00
Have you found relying on relationships and transactional selling no longer works?
Economic uncertainty has brought the need to pitch for new and existing clients and if your business is losing opportunities you know you should have won or you want to win then, during this interactive Masterclass, you will learn the key steps in building a winning pitch.
Learn to build and articulate your unique value proposition, understand vested interests and the buying process and, importantly, outperform your competitors. All by being prepared to deliver the best pitch of your life.
People Development – How to Delegate Effectively
22 May, York St John University Sports Fields, Haxby Road, New Earswick, 09.00 - 12.00
Are you a manager who tends to avoid delegating to your direct reports and ends up running yourself ragged?
Whatever the reason for not delegating, the end result could be that you are so busy that you are not able to do the work that makes best use of your skills and experience. If you would like to change the situation by freeing yourself up and developing your staff at the same time, this highly interactive, relevant and practical Masterclass is for you.
Discover the key stages in allocating and engaging others in work, tools and techniques to support you in this and create a plan of action to develop your delegation skills.
Visit York members enjoy preferential rates on masterclasses – 25% discount off general admission ticket price. Book on to these masterclasses at yorkmeansbusiness.co.uk/events
