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Sally Greenaway, Head of Visit York

Sally Greenaway

Head of Visit York

Sally joined Visit York in February 2017 as Head of Visit York. Sally has always lived and worked in York, predominately within the tourism industry.

In September 1999 Sally started her career in tourism working for Best Western Hotels where she was responsible for the strategic direction of their global loyalty programme, Gold Crown Club International. 10 years later, Sally took a break from loyalty marketing after starting a family and set up her own business, creating two children’s labels - Green Child and OscarLily, whereby she designed and manufactured children’s clothing and bedding, selling her brands through national and international retailers as well as through her own website.

In 2011 Sally moved back into tourism marketing and began her career within the rail industry, working for East Coast Trains, managing their CRM and loyalty programme, East Coast Rewards. Following the refranchise in 2015, Sally started a new role with Virgin Trains, whereby she became Loyalty Manager, responsible for the strategic direction and delivery of their collection of loyalty programmes, which included Nectar, Virgin Atlantic Flying Club, Virgin Red and Virgin Trains Rewards and Recognition programme.


Visit York Member contact

For all enquiries, please contact the Business Engagement Team:

Tel: 01904 554650  |  Email:

Visit York Membership


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