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Sally Balcombe at the Visit York Tourism Conference

Sally Balcombe

Sally Balcombe, CEO VisitBritain

Sally joined the VisitBritain team as CEO in September 2014. Before that she was part of the VisitBritain board from 2013. From 2008 to 2011 she was Chief Marketing Officer for Travelport GDS, responsible for marketing, the product portfolio, strategy, pricing and global communications.
Before joining Travelport, Sally held a number of senior international roles in the travel industry, most recently as Commercial and Product Director at Opodo, the pan-European on-line travel agency set up by the major European airlines (2004-2006). Prior to that, she held the roles of Managing Director of the TUI-owned Specialist Sun Holiday Group, and Managing Director of British Airways Holidays, which operated in 75 markets worldwide.

Sally is also a Commissioner for English Heritage, a Governor of the Museum of London and sits as a Non-Executive Director of two on-line businesses.

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