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James Tipple, Virgin RED at the Visit York Conference

James Tipple

Managing Director and Founder of Virgin Red

James Tipple is Managing Director and Founder of Virgin Red, the cross Virgin Group reward program. He brings more than 18 years of commercial, digital, brand and product experience to the role.

Prior to this Tipple was Virgin Group Head of Brand Strategy and Brand Director Europe, where he was responsible for re-defining the Virgin Group Brand Purpose and supporting the Virgin Business across Europe to effectively monetise their license agreements, as well as working with the investment team to develop new Virgin businesses. Getting him here Tipple was CMO, Yahoo! EMEA responsible for Yahoo’s consumer and trade marketing strategies and their implementation across Europe, Middle East and Africa regions. He joined Yahoo! in October 2006 as marketing director of Connected Life in Yahoo! Europe before moving into his current role a year later.

Previously, he held key marketing positions at Vodafone, including group marketing manager Vodafone live! and group product marketing manager Vodafone live! Before leaving Vodafone, James held the position of group head of marketing Asia, based in Japan where he was charged with aligning and implementing the global marketing strategy for Vodafone’s operating companies in Asia. Tipple started life as a graduate at GlaxoSmithKline working on brands such as Lucozade, Ribena and Aquafresh.

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