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Research & Statistics

Understanding our visitors and their perceptions is essential in achieving continuously high levels of visitor satisfaction in a highly competitive environment.

Visit York continually monitors tourism data and follows trends in hotel occupancy, visits to attractions, visitor satisfaction, economic impact and more.

You can see the latest Tourism Intelligence updates here.

If you have any specific enquiries about any of the studies or for support with your own research projects, please contact our Research Executive Zoe Rawson on 01904 554459 or

Visit England & Visit Britain Research

For information about domestic visitor trends, see the Insights pages of the Visit England website:

For information about overseas visitor trends, see the Insights pages of the Visit Britain website:

Key Facts

Key Facts 2012

Latest economic impact research revealed that York’s 6.9 million annual visitors spend £564 million in the city, which supports 19,000 jobs.


Big Attraction Monitor

York Big Attractions Statistics

Visits to York’s big attractions exceeded 3m in 2015, download the summary for more detail about our successful attractions.


Small Attraction Monitor

York Small Attractions StatisticsOur newest survey gathers data from York’s many small attractions, download the first report into this sector.

Visitor Survey

York Visitor Survey 2015 - Executive SummarySatisfaction scores for York are high, with our visitors rating their trip at 4.45 out of 5, 4 out of 5 visitors intending to return in the near future and 99% recommending a trip to York to their friends and family.

Business Tourism

UKCAMS SummaryBusiness tourism generated a £137 million income to the city of York in 2015, which represents a quarter of total tourism revenue.

Hotel Occupancy

York Hotel Occupancy Survey78.7% of York’s hotel rooms were occupied throughout 2016, find out how this compares to other years in this summary.

Latest Tourism Intelligence

York Tourism IntelligenceKeep up to date with the latest York tourism statistics


Visit York Research Team Contact

For monthly reports and other information on market intelligence, please contact the Research Team:

Tel: 01904 554459 |  Email:

For any other enquiries about membership, please contact our Business Engagement Team:

Tel: 01904 554437 | Email:

Visit York Membership

Search for Suppliers

If you're looking for a York supplier, please use the form below to find Visit York members offering a range of business to business services.