Latest Tourism Intelligence

To keep a regular snapshot of how York’s tourism sector is performing, we produce a monthly summary of York’s key tourism performance indicators. We also provide monthly Visitor Survey reports.

There is a wealth of information and insights available at present, which can help you to make your business decisions and to inform your recovery planning. We point you to some of the most useful studies here.

Monthly Visitor Survey

The new monthly visitor survey data focuses on profiling visitors, tracking spend, activities and satisfaction and giving an overall snapshot of how York’s tourism sector is performing. Each month additional data will be added in order to provide a robust picture of trends, continuities and changes.

Quarterly Visitor Survey August-October 2020 ►

October 2020 ►

September 2020 ►

August 2020 ►

Monthly Research Summary - Tourism Intelligence Reports

The monthly summary looks at:

Hotel room occupancy
Average room rates
Number of rooms sold
Visits to big and small attractions
Visits to attractions with a YorkPass
Sessions on visityork.org
Impressions and new followes on Visit York social media channels
City centre footfall
Visitor Centre footfall

Not only does this vital market intelligence track the health of tourism in the city and provide a timely snapshot of performance of the sector, but it helps you, as a member or partner of Visit York, to benchmark your own business performance.

Please find the monthly summaries below:

December 2019 and end of year summary ►