Latest Tourism Intelligence

To keep a regular snapshot of how York’s tourism sector is performing, we produce a monthly summary of York’s key tourism performance indicators.  We also produce research summaries of our Events & Festivals. 

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Monthly Research Summary

The monthly summary looks at:

• Hotel room occupancy
• Average room rates
• Visits to big attractions
• Visits to small attractions
• Visits to attractions with a YorkPass
• Sessions on visityork.org
• Online accommodation bookings
• City centre footfall
• Visitor Centre footfall

Not only does this vital market intelligence track the health of tourism in the city and provide a timely snapshot of performance of the sector, but it helps you, as a member or  partner of Visit York, to benchmark your own business performance.

Please find the monthly summaries* below: (*for the last 12 months)

March 2020 ►

February 2020 ►

January 2020 ►

December 2019 and end of year summary ►

November 2019 ►

October 2019 ►

September 2019 ►

August 2019 ►

July 2019 ►

June 2019 ►

May 2019 ►

April 2019 ►

If you would like a summary preceding the last 12 months, please contact us.

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Events & Festivals 

York Ice Trail 2019

The biggest outdoor Ice Trail in the UK returned to York in 2019. Now in its fourth year, the 2019 trail saw fifty sculptures depicting myths and legends, transform historic York. 

This year:

• 17,000 people participated in the York Ice Trail 
• City centre footfall, vs the same day in 2018, grew by 41%
• #yorkicetrail had over 1,700 mentions and had a reach of 872,000
• 91% of all participants say they will return to York for the Ice Trail in 2020

Full research summary ►