An essential part of the work we do is gathering market intelligence to understand our visitors and their perceptions. This is key to planning successful marketing campaigns.
We regularly monitor tourism data and follow trends in hotel occupancy, visits to attractions, visitor satisfaction, the economic impact of tourism and we survey the business tourism sector.
This research is free for Visit York members to use, to help inform your own marketing decisions and to see how your business performance sits within the bigger picture.
Got a research enquiry?
If you have any specific enquiries about any of the studies below please contact: Senior Research Executive Zoe Rawson
Tel 01904 554459 or email zoe.rawson@makeityork.com
Don’t forget - research is also conducted nationally by national tourism agency VisitBritain for both domestic tourism trends (visitbritain.org/england-research-insights) and overseas visitor trends (visitbritain.org/inbound-research-insights)
