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New look York Pass
Launched For Easter

Easter visitors to York can take advantage of over thirty visitor attractions, tours and special offers in the city’s new-look sightseeing card – the York Pass. Businesses from across the city, from hotels to restaurants, pubs to visitor attractions have joined forces with Visit York, to offer a fun-packed sightseeing card like no other. Re-launched this week, new artwork for this fun leisure pass incorporates images of Guy Fawkes, a Viking, a Roman, steam trains and chocolate as well as York’s infamous highwayman Dick Turpin.

Visitors can buy a one, two or three day adult or child pass and prices start at just £36.00 for an adult and £20 for a child. New attractions included in the Pass this year are YorkBoat and the Walled Garden at Scampston. By buying a two-day Pass for £48, visitors can make significant savings; for example visiting seven of York’s most popular attractions saves £29.70.

The York Pass will be the first city sightseeing card of its kind, incorporating innovative new mobile technology combining QR codes and city centre Wi-Fi connection. Passes can be bought at the Visit York Information Centre at 1 Museum Street, or online at Top name tour operators will also be selling the Pass such as Expedia, Superbreak and Viator.

Kate McMullen, Head of Visit York said, ‘We’ve seen an increase in sales of the York Pass year on year. Our new look Pass offers more choice than ever for visitors and showcases everything we have to offer in one easy sightseeing card. By launching the Pass at Easter, we’re aiming for a fantastic start to the holiday season by increasing visits to York’s attractions, shops and restaurants at this critical time of year for our tourism sector.’

The York Pass is the only city sightseeing card in England outside of London and since first developed in 2003, Visit York has sold over 150,000 passes. Last year the Pass generated 69,703 additional attraction visits to the city with an average of 5.8 visits per pass. Thirty one attractions in total are included within the new-look Pass; twenty two in the city centre attractions and nine in North Yorkshire.

Elaine Moss, Marketing Executive for the York Pass said, ‘Our city sightseeing card enables us to promote many of York’s hidden gem attractions as well as those that are better known. This means visitors get to know something different each time they visit and it offers fantastic value for money.’ ENDS

For further information please contact:
Katie Parsons – Senior Communications Executive – Visit York
Direct Line: 01904 554436

Kay Hyde – Head of PR and Communications – Visit York
Direct Line: 01904 554451
Mobile: 07506 048852

Notes to Editors:

York Pass Prices
One day adult 36.00
One day child 20.00
Two day adult 48.00
Two day child 24.00
Three day adult 58.00
Three day child 28.00

Once purchased the Pass offers visitors a choice of free entry to over thirty visitor attractions as well as lots of fantastic shopping and restaurant offers.

For a full list of visitor attractions taking part in the YorkPass, as well as the full list of discount vouchers, please see the attachment to this press release.

About Visit York
• Visit York is supported by the City of York Council and over 700 tourism businesses and works in partnership with VisitEngland.
• Visit York’s aim is to market York as a must-see world-class destination to the leisure and business visitor, and ensure investment to develop the quality of tourism in York. Visit York is responsible for leisure and conference marketing, visitor services (running the city’s Visitor Information Centre), training and ensuring a quality visitor experience.
• Visit York is the driving force of the city’s tourism industry. Key facts:
6.7 million visitors annually, £573 million total visitor spend, supporting 19,000 jobs