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New Tourism Campaign Celebrates City’s Appetite For Food And Drink

As the countdown to the York Food and Drink Festival (18 to 27 September) begins, Make It York, the city’s destination management organisation, this week launches Taste York, a new tourism drive devised to market York as the go-to city in the UK for a gastro break.

The first element of the campaign to go live is a video, fronted by celebrity food expert Gregg Wallace, which charts the star’s gastronomic journey around the city. Available to view on, the video has already achieved 200,000 views and sees Gregg sampling everything from chocolate to cheese from some of York’s award-winning artisan producers.

40,000 copies of a new Taste York leaflet are hot off the press and ready to distribute, both to local residents and visitor audiences, and a dedicated new section of the city’s official tourism website has now gone live. The leaflet and website offer hints and tips on York’s foodie highlights, family friendly places to eat, the best place for afternoon tea, where to find local cuisine and features York food personalities such as Becci Blues from Love Cheese and Ray Cardy from Chocolate Heaven. Shambles Market, including the monthly Friday Farmers’ Market, will also be promoted and highlighted as part of this new tourism drive.

Sponsored by the York Food and Drink Festival, Taste York is endorsed by the Festival’s director, Michael Hjort, who has been a pioneer of the city’s food and drink scene since the early nineties said, ‘With just a few days to go until the York Food and Drink Festival gets underway, what better time to launch Taste York which encapsulates all that is delicious and unique about York as a gastronomic city. York truly is establishing a reputation for its top chefs, creative artisan producers and buzzing restaurant scene.’

Michelle Brown, Leisure Marketing Manager at Make It York, said, ‘There’s never been a more exciting time to visit York for a gastro break. There’s a real buzz and excitement in the city about our superb restaurants and café bars and we firmly believe our chefs in York and Yorkshire rival any in Europe. Our aim with this new campaign is to encourage food lovers from across the UK to book a gastro break in York this Autumn’. For further information, visit

Notes to Editor:

Make It York (York’s Destination Organisation) has an overarching remit to market the city and its surroundings – nationally and internationally - as an exciting place to live, visit, study and do business. The remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.

Visit York is a part of Make It York and is the leisure tourism brand
Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York

Key tourism facts:
6.7 million visitors annually, £573 million total visitor spend, supporting 19,000 jobs