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Marketing summit to promote the North of England

Tourism leaders from destinations across the North of England gathered in York yesterday (Wednesday 18 September), as destination marketing organisations from across the North of England came together to discuss best tourism practice at the Cedar Court Grand Hotel.

In recognising the strength and pull of London as a destination, this group of leading tourism bodies is seeking to raise the profile of the tourism offer in the North of England.

The group includes: Visit York, Visit County Durham; Marketing Liverpool; Marketing Lancashire, Visit Peak District & Derbyshire; Marketing Cheshire; Marketing Sheffield; Marketing Manchester; Leeds & Partners; Experience Nottinghamshire; Cumbria Tourism; Newcastle Gateshead Initiative and Hadrian’s Wall Trust.

As well as sharing new ideas, the group works together to keep the North of England front of mind with UK and overseas visitors, pooling resources to maximise opportunities with national tourism bodies such as VisitEngland and VisitBritain. The group also acts as a vehicle to lobby on key issues with the government.

Jeremy Brinkworth, Project Director of the Rugby World Cup 2015, made a presentation to destinations taking part in the meeting on the opportunities leading up to the Rugby World Cup.

Gillian Cruddas MBE, Chief Executive of Visit York, said: “The North of England has a wealth of tourism attractions, with stunning cities and landscapes. Overseas visitors in particular will often think of visiting London before venturing North and we’re working hard to change the perception that the North is more difficult to reach. By pooling ideas we can work together to ensure first time visitors to the UK head North, using direct routes into our regional airports.”

Chris Brown, Director of Marketing Liverpool, who established the group, said:

“Collaboration is key to the success of this group. While each destination has its unique selling points, our voice is louder and more likely to be heard if we work together.

“London is and will always be an important draw for most of the UK’s overseas visitors, but it is vital for them to know that there is so much to be experienced in the north of the country from history and heritage, sport and leisure and art and culture.

“Our work must have an economic impact too, so it’s about positioning the north as a place for business which is competitive, accessible and which offers great reasons to invest, visit, work, live and study.”


Visit York Press Contacts:

Kay Hyde – Head of PR and Corporate Communications – Visit York

Direct Line: 07506 048852


Katie Parsons – Senior Communications Executive – Visit York

Direct Line: 01904 554436


About Visit York

Visit York is supported by the City of York Council and over 700 tourism businesses and works in partnership with Visit England.Visit York’s aim is to market York as a must-see world-class destination to the leisure and business visitor, and ensure investment to develop the quality of tourism in York. Visit York is responsible for leisure and conference marketing, visitor services (running the city’s Visitor Information Centre), training and ensuring a quality visitor experience. Visit York is the driving force of the city’s tourism industry. Key facts:

7.1 million visitors, £443 million total visitor spend, 23, 000 jobs