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York fishmonger Andrew Kenny elected new President of the National Federation of Fishmongers and sets challenge for UK to eat more fish

Yorkshire fishmonger Andrew Kenny, a long-standing trader at Shambles Market in York, has been named the new president of the National Federation of Fishmongers (NFF) – the UK's largest trade federation for fishmongers and associated trades. One of Rick Stein’s Food Heroes, a key part of Andrew’s mission will be to help ensure the nation continues to eat more fish.

The population is expected to be eating more fish in the future, with UK adults set to eat 12 extra fish meals a year by 2030, increasing their weekly consumption by 17% (from under eight million kilograms to 9.23 million kilograms) by 2030. The primary driver for increasing UK fish consumption is personal well-being, with 51% of people stating that health concerns have encouraged them to eat more fish.*

Andrew was elected president of the official body representing the retail sector of the fish industry at the NFF’s annual general meeting on Monday 1 February at the historic Fishmongers’ Hall in London. The Federation was formed in 1932 to protect and further the interests of the fishmongers and currently represents 50 per cent of independent fishmongers.

Andrew Kenny said: “Fishmongers across the country pride themselves on giving the very best advice to their customers and we’re delighted to see more and more interest in how to cook fish. A healthy diet should include at least two portions of fish a week, including one of oily fish and while fish consumption is increasing, most of the UK population isn’t eating this much. My aim, supported by fishmongers across the country, will be to make sure that fish is on the top of the nation’s shopping list.”

Andrew continued: “It is a great honour to be elected president of the National Federation of Fishmongers and I look forward to furthering the interests of fishmongers and our industry. It is a greatly evolving industry with many new challenges ahead but we’ve got plenty to be confident about. I am excited about the development of a new fishmonger apprenticeship, as part of the government's Trailblazer Apprenticeship programme, and I am also looking forward to welcoming NFF members to York in May of this year for the next council meeting and President’s Banquet at the Marriot York Hotel.”

As part of his role as president, Andrew will also help oversee the popular annual British Fish Craft Championships during the August Bank Holiday Weekend, where the best UK fish craftsmen demonstrate their skills in a range of exciting competitions.

Andrew runs Cross of York’s fish stall in Shambles Market, a historic and vibrant market in the centre of the York and has worked at the family-owned business for 33 years. Cross of York prides itself on responsible and sustainable sourcing, with fish arriving fresh daily (Tuesday to Saturday) from Scarborough, Whitby, Scotland and the South West coast.

Andrew’s parents were the first to open a stall on York’s Newgate Market, as Shambles Market was then called, in 1956 and his grandfather worked on a stall at the fish market in York’s St Sampson’s Square. His great grandfather was a fisherman in Flamborough on the North Yorkshire coast.

Kate McMullen, Head of Tourism, Make It York, said: “We’re delighted Andrew has taken up this important role. York’s market and its fish stalls have been part of daily life here in York for decades. We’re certainly seeing a resurgence in shopping local, customers want more fresh quality produce and Shambles Market is proving just as popular with visitors as it is with local people.”



Notes to Editor:

* According to the Future Foundation research programme into fish

#Fishy Facts
#Fishy facts sourced though the British Heart Foundation online

How many fish?
There are an estimated 20,000 species of fish, though the number could be larger. However, the range that we actually eat in the UK is small – our favourites in the UK are salmon followed by tuna, cod and haddock.

Which fish to eat?
All kinds of edible fish – white fish, such as plaice, cod or hake and oily fish, such as trout, salmon or sardines – can be included within a healthy diet. Baked, grilled or poached in water or a stew are healthier options than going for deep fried or pastry covered fish dishes.

Which fish swim upright?
The seahorse is the only fish that swims upright. It can move each of its eyes separately, so one moves forwards while the other one moves backwards.

How much oily fish?
At the moment our intake of oily fish is low – we eat about a third of a portion per week, on average, instead of the one portion that is recommended. The omega-3 fats found in fish are some of the essential fatty acids we need to include in our diet for our bodies to function properly. They have also been associated with other health benefits, including in the prevention of coronary heart disease. White fish contain some omega-3, but at much lower levels than in oily fish.

Should I take omega-3 supplements?
You don’t need to take omega-3 fish oil (the kind of fat found in oily fish) capsules, or foods supplemented with omega-3. It’s more important to have a healthy, balanced diet, particularly a Mediterranean style diet.

Fresh tuna or tinned?
Fresh tuna is a source of omega-3 fats, but tinned is not – the oils are removed during processing.

The most revolting fish?
The hagfish (myxine glutinosa) has no eyes and no jaws but can produce huge amounts of slime – enough in one minute to fill a bucket.

Should I eat shellfish?
Shellfish like prawns contain cholesterol. However, as with eggs, it’s the saturated fat that we consume that is likely to have more of an impact on our cholesterol levels. So you can enjoy shellfish as part of a balanced diet – just go easy on the garlic butter or mayonnaise that might come with them.

Do fish have eyelids?
Sharks are the only fish to have eyelids.

Why the Mediterranean diet?
The Mediterranean-style diet which includes more fish and less meat has been associated with a reduced risk of heart attack, type 2 diabetes and obesity.

Shambles Market is situated by The Shambles thoroughfare, an ancient narrow cobbled street of 15th century timbered buildings – York’s oldest street and the oldest shopping street in Europe. The Farmers Market showcases the best produce from local producers and is held on the last Friday of every month between 9am and 4pm under gazebos in Shambles Market.

Cross of York
3 & 4 Newgate Market York Yorkshire YO1 2LA
Tel: 01904 627590

Cross of York is one of Rick Stein’s Food Heroes:

Over the past few years, Rick has embarked on a voyage of discovery taking him the length and breadth of Britain, searching out the very best of all British produce.

At Cross of York, fish arrives from day boats landing at Scarborough and Whitby and also salmon, langoustines and scallops arrive from Scotland. The shop receives fresh fish two or three times a day.

Winners of the Seafish Industry ‘Best Fishmonger in Northern England’ award.

Why shop at the Shambles Market and Your Local Market

1 You’re supporting local Yorkshire businesses
By shopping at Shambles Market/your local market, you will be investing in independent regional businesses

2 It’s ethical
By shopping at Shambles Market/your local market, you can learn where products and produce have come from and how they were made. Many products have a short field-to-fork journey, so there is less packaging to recycle and less transportation - reducing the environmental impact of your shop in York.

3 You get great customer service
Market traders are passionate local business owners, who are proud of their craft and produce and value your business. You’ll enjoy personal help and advice when choosing what to buy.

4 You save money
Buying local cuts the cost of the middleman and pricey shipping, so you get more value for your pence. Fresh local produce, including fish, meat, fruit vegetables, can have lower prices than at the supermarket. Add value to your purchase by stocking up on fresh seasonal food and freezing it to eat out of season.

5 There’s fresh, organic produce
Food on offer is as fresh as you can get it outside of growing or making it yourself, including fish and freshly-baked bread made from organic grain flour. Many farmers at the Farmers Markets – the last Friday of every month in York - use organic methods to grow their produce with less water and less energy, and offer pesticide-free options with no preservatives.

Make It York (York’s Destination Organisation) has an overarching remit to market the city and its surroundings – nationally and internationally - as an exciting place to live, study, visit and do business. The remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.

For further information please contact:

Claire, Pick & Mix Marketing Solutions
Tel: 01904 863511

Kay Hyde – Head of PR and Communications – Make It York
Direct Line: 01904 554451
Mobile: 07506 048852