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Digi Bike Takes To Streets of York

Hot on the heels of the Tour de France, Visit York has introduced an innovative new mobile visitor information and advertising service to the streets of the city. The Visit York digiBike is a four-wheeled bicycle featuring two state-of-the-art smart TVs and onboard sound system.

Throughout the year, the bike will travel around the city centre stopping at key tourism hotspots such as York Minster, St Helen’s Square, Parliament Street, National Railway Museum, Parliament Street and Union Terrace coach park.

As well as running video and graphic advertising, three newly appointed Visit York digiCyclists will also distribute leaflets, provide directions and expert local knowledge to visitors and residents alike. With the roll-out of city centre wifi, there will also be scope in the future to be able to bring up online content such as maps, the Visit York website and Twitter feeds to give real-time information.

This new service aims to ensure visitors are better informed and encourage a richer experience, enabling visitors to explore all the city has to offer as well as not miss out on real time events. Just in time for the summer holidays, the digiBike will have its debut week, starting on 28th July and run seven days a week for the whole of the summer.

Head of Visit York Kate McMullen said, ‘The digiBike is a high visibility way to promote York’s tourism businesses and at the same time offer help and advice for visitors and residents. And by meeting and greeting coach passengers first thing in the morning, we’re adding to the friendly warm welcome York is so famous for.’

Three new digiCyclists have been enlisted:
Conor Matchett, who is 19 years of age, from York (Heworth) and studying Philosophy at University of Edinburgh. Conor said, ‘It’s brilliant to be out and about on the streets, chatting to visitors and giving them information about the city I love’.

Peter Sainsbury, who is 28, studying for a BSC Honours degree in Countryside Management at Askham Bryan College in York. Peter said, ‘I’m a really keen cyclist and I was one of the Tourmakers for the Grand Depart. When I saw this position advertised I knew it was a perfect way for me to spend the summer.’

Michael Thompson, who is 19 and from Wetherby, is studying for a BA degree in French and German at the University of York. Michael said, ‘I also work for Scoot cycling doing guided tours and I too was a Tourmaker. I hope my language will give me the chance to help our European visitors over the summer.’

Advertising and leaflet distribution on the Visit York digiBike is available from just £30 a day. For further information, please contact Sue Frumin at Visit York 01904 554437 or email The digiBike will start off each morning at 9am at Union Terrace and run 7 days per week from 9am – 5pm (Mon-Sat) and 10- 4pm Sundays throughout the summer. It will also run every weekend, Bank Holiday and every day during school holidays plus at special events. ENDS

Notes to Editor:

Visit York is supported by the City of York Council and over 700 tourism businesses and works in partnership with VisitEngland.

Visit York’s aim is to market York as a must-see world-class destination to the leisure and business visitor, and ensure investment to develop the quality of tourism in York. Visit York is responsible for leisure and conference marketing, visitor services (running the city’s Visitor Information Centre), training and ensuring a quality visitor experience.

Visit York is the driving force of the city’s tourism industry. Key facts: 7 million visitors annually, £606 million total visitor spend, supporting 20,000 jobs

Further notes re Visit York’s digiCyclists:

Conor helps to run student radio at the University of Edinburgh
Peter is a lead student representative at Askham Bryan College