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News Release – Issued by North Yorkshire Moors National Park Authority

People Asked to Think Pink

Organisations, businesses and those who live in and around the North York Moors are being encouraged to take part in a promotional campaign aimed at increasing visitors to the National Park and surrounding area. Running this summer, the campaign involves displaying sheep in pink jerseys in a variety of locations to persuade people to explore the area more widely.

‘Lost Sheep in Pink Jerseys’ will mirror a very successful campaign run last year in the Yorkshire Dales. Visitors will be asked to spot at least three lost sheep and report their sightings on a website to be entered into a prize draw. The campaign is being run by the North York Moors Tourism Network which supports tourism and related businesses and now numbers more than 400 people.

The lost sheep, dressed in pink to reflect the National Park’s heather moorland, will be on show from 20 June to 20 September 2014. People or organisations willing to display a sheep are asked to sign up by 5 May 2014 at Sheep can be of any size and made from any material but they must ‘wear’ a pink jersey. One local business is getting a chainsaw carver to make a sheep which will sport a knitted jumper.

Prizes such as accommodation, crafts, meals or experiences are needed for the draw and there is also an opportunity for businesses to sponsor the campaign in return for enhanced publicity. Local businesses, Stylish Stays and Dalby Forest Lodges have already come forward to sponsor the initiative.

Susan Briggs, Director of The Tourism Network Ltd, came up with the idea of the Lost Sheep campaign. She said:

“The Lost Sheep campaign was hugely successful in the Yorkshire Dales and I’m confident it will be just as well received in the North York Moors. In the end we had over 400 sheep dotted around ranging in size from small lambs made from icing sugar to one large version made out of recycled bikes and mattresses. Perhaps more importantly, we had over 15,000 entries and the feedback from visitors was overwhelmingly positive.”

Catriona McLees, Head of Promotion and Tourism at the North York Moors National Park Authority, added:

“This campaign has the potential to really put the North York Moors on the map this summer but to be a success we need the support of local people and businesses. People taking part last year in the Yorkshire Dales said the campaign was a fun way to explore new places, to discover different shops, pubs, cafes and provided an incentive to return again and again to find more sheep.”

More information on the Lost Sheep in Pink campaign and how to get involved can be found at or by calling 01439 772700.


Media contacts

Tel: 01439 772700

Rachel McIntosh, Communications Officer, North York Moors National Park Authority

Jill Renney, Information and Interpretation Manager, North York Moors National Park Authority

The North York Moors National Park

The North York Moors is a beautiful landscape of stunning moorland, spectacular coast, ancient woodland and historic sites. It was created on 28 November 1952 and became Britain’s sixth national park.

The North York Moors National Park Authority works with a huge variety of people to care for this beautiful corner of Yorkshire. Nearly 14% of its staff are apprentices from local families.

To view other press releases and for further information about the North York Moors National Park, visit

The UK’s 15 national parks are hugely popular with the public - in a poll undertaken by the UK Association of National Park Authorities in February 2013, 93 per cent of people felt national parks were areas of national importance. Public spending on national parks in England is less than £1 per person per year. More information on the UK’s national parks can be found at