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News Release - Issued by York Brewery

Drink in the spectacular North York Moors with new Moors-ish Ale

York Brewery's 'Off The Wall' range of hand crafted ales are quirky beers, created by the brewers who have complete freedom to innovate. Permission to do so was granted earlier this year by director Andy Barker.

The latest Off The Wall brew, Moors-ish Ale is contemporary, in a classic way. Innovative yet deliciously old fashioned.

Master Brewer Alan Hardie regularly volunteers on the North Yorkshire Moors Railway and was recently inspired by the changes in the striking scenery. Late summer, the heather comes into flower and the National Park’s moorland becomes a sea of mauve and pink stretching for mile after mile. Alan was drawn to the heather around the Hole of Horcum and carefully considered its texture and fragrance. He felt compelled to create a real ale that evoked the spirit of the magical moorland and also harnessed the ethereal floral notes of the purple flower tips.

Following discussions with Head Brewer Nick Webster, the brewers approached North York Moors National Park for permission to harvest the heather from its own land at Levisham Estate.

Alan insists, "Heather was historically used as a flavouring in beer, long before the use of hops. We are surrounded by stunning moorlands here, the essence of which we will capture in the brew."

David Smith, Senior Ranger for the North York Moors National Park Authority, said: “We were delighted that York Brewery wanted to use our heather flowers for their latest creation. The North York Moors has the largest continuous expanse of heather moorland in England and Wales so it’s a perfect match. People can currently ‘eat’ the wonderful view of the Levisham Estate thanks to honey produced by local beekeepers and soon they’ll be able to drink it too! It’s a great profile raiser for the National Park and one we’re more than happy to support.”

Last Friday, staff at York Brewery hand- harvested 15 kilos of Ling (common heather or Calluna Vulgaris) while still in flower and by lunchtime on Bank Holiday Monday it had been transformed into a delicious ale that will be available to order from next week.

Moors-ish Ale is a Golden Ale and at 4 % ABV with spicy, floral and earthy notes, it's the perfect session ale for autumn and will be launched at the Brewery on Tuesday 9th September.

So proud of their latest innovation and grateful to the North York Moors National Park authority for permission to harvest, Alan and Nick have invited David Smith to experience the brewing process first hand and be one of the first people to try this special brew.

York Brewery urges customers to place orders for Moors-ish Ale early as production will be strictly limited and further brews only possible when the divine purple heather blooms again.


For further information please contact:

Neil Arden – Brand Manager (York Brewery)
01904 621162 (opt 5)

Rachel McIntosh – Communications Officer (North Yorkshire Moors Authority)
01439 772700