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Media Preview: Meet the Viking Heroes 

WHAT: Nine of history’s most formidable Vikings arrive in York this Week to discover what makes a Viking hero. Meet some of the characters ahead of the opening of the JORVIK Group’s summer “Heroes” exhibition, which starts on Saturday 20 July.

WHEN: From 2pm, Thursday 18 July (N.B. there is some flexibility on timings – please call Hannah on 01904 610077 to arrange)

WHERE: 10 Coppergate, York, YO1 9NR

WHO: Legendary campaigner Eric Bloodaxe; warrior woman Lathgertha; King Harald Bluetooth; King Cnut the Great; Aud the Deep Minded; and legendary ruler King Orry of Man will be available in full costume for photos and interview about their heroic acts, alongside York Archaeological Trust Director of attractions, Sarah Maltby.

The news release below gives more information. To arrange timings for photos/interviews, contact Hannah Trinder at The Partners Group on 01904 610077 or email

News Release: Viking Age Heroes Land In Present Day York

Nine of history’s most formidable Vikings arrive in York this week – and they’re staying for the summer.

From Saturday, visitors to the city could find themselves face to face with legendary warrior and campaigner Eric Bloodaxe; ruthless adventurer Harald Hardrada; warrior woman Lathgertha; brave explorer Leif the Lucky; fearsome warrior Sweyn Forkbeard; or King Harald Bluetooth of Denmark – among others – as they discover what makes a Viking hero.

The arrival of the Vikings in York marks the launch of the JORVIK Group’s summer ‘Heroes’ exhibition, which brings to life some of the ‘celebrities’ of the Viking age to explore the idea of what makes a hero from a Viking perspective.

York Archaeological Trust Director of Attractions, Sarah Maltby, explains: “Summer is the season of the superhero, so this year our summer exhibition will bring nine Viking heroes to life and draw on historical and archaeological evidence to help us explore the idea of heroism in the Viking age, look at how these people were celebrated and commemorated and what archaeological evidence can tell us about their stories.

“The characters themselves have all been brought to life by re-enactors, who will be available at the exhibition and at JORVIK Viking Centre throughout the summer to talk to visitors and answer questions about the Viking age.

“Through partnerships with the Jelling Stones Heritage Centre in Denmark, Manx National Heritage and Yorkshire Museums Trust, we have also brought together a fascinating collection of objects that help illustrate the lives of our Viking heroes.”

The objects on display at 10 Coppergate and JORVIK Viking Centre from Saturday include several tenth century carved stones, which Sarah says would have been used as a grave cover of a type and style which could have been used to commemorate a fallen hero or rich patron.

There will also be a skeleton, discovered at Fishergate, which recent analysis by the Trust suggests may be the body of a warrior who received his wounds at the time of the Battle of Fulford in 1066. Sarah says the Viking heroes are a force to be reckoned with, and will turn their hand to almost anything – even taking over the JORVIK Twitter feed from time to time over the summer: “After raging battles, legendary voyages of discovery and attempts to hold back the tide, mastering social media should be no challenge for our heroes!” she says.

The Heroes summer exhibition opens on Saturday 20 July and runs until 3 November 2013. Admission to the exhibition is free with a JORVIK Group ticket.

To keep track of the Viking heroes, follow #JorvikHeroes on Twitter.


The full list of Vikings represented at the Heroes exhibition:

Harald Bluetooth – King and Christian Cnut the Great – a strong and effective king Eric Bloodaxe, a legendary campaigner Harald Hardrada – a ruthless adventurer Aud the Deep Minded – a resourceful woman Lathgertha – a warrior woman Leif the Lucky – a brave explorer King Orry of Man (Godred Crovan) – a legendary ruler Sweyn Forkbeard – a fearsome warrior

For more information about this story, images or biographies of the nine Viking heroes, contract Hannah Trinder at The Partners Group on 01904 610077 or email