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Experience chocolate in a new light at York’s CHOCOLATE Story

York’s CHOCOLATE Story is inviting people to experience chocolate in a new light on Saturday 2nd November. The attraction will be hosting an exclusive Tasting in the Dark event as part of the Illuminating York Festival. Running from 7pm, visitors will be taken on a unique journey of sensory exploration as they take part in a chocolate tasting session without their sight!

From the toasty, dark, earthy flavours of cocoa to notes of citrus peel, vanilla and even smoke – there are hundreds of flavours contained within one piece of chocolate. Expert guides will be on hand to talk guests through the process of tasting like a professional and experiencing these flavours in a whole new light.

Stephen Spencer, General Manager at York’s CHOCOLATE Story commented: “When we think of flavour, typically taste buds and smell spring to mind. However, it has been well documented that visual cues also have a significant influence on how we perceive food. At our Tasting in the Dark event we will be exploring this influence on one of the world’s most popular, complex and recognisable flavours – chocolate.”

As part of Illuminating York, the attraction will also be holding special extended late night opening hours allowing visitors to explore York’s chocolate heritage and treat themselves to a warming hot chocolate at the café during the festival. Located in King’s Square in the heart of York, York’s CHOCOLATE Story provides a fascinating fully guided tour through the history of York’s most famous chocolate-making families and their finest creations.

Visitors can discover chocolate’s origins, how to make it, how to taste it like an expert and even the sustainable future of chocolate. While other northern centres made their wealth from wool, cotton and steel, York went its own sweet way and built a city from chocolate. This great tradition continues to this day, where all over the city there are echoes of York's chocolate past.

Tickets will cost £15 to find out more information and to book visit or call 0845 498 941.


For further media information and images please call Ralph Hewitt, 01904 527724 or email

Notes to editors:

To find out more visit

Admission prices: Adult £9.50 Concession £8.50 Child (aged 4-15) £7.50. Children under 4 are free. Family (2 adults and 2 children) £28

Opening times:

  • The attraction is open daily from 10am – 6pm (last tour 5pm) unless otherwise stated
  • During half term opening hours will be extended to 10am – 7pm (last tour 6pm) 
  • During Illuminating York (30th October – 2nd November) the attraction Chocolate Bar Café will be running special late night opening from 10am – 9pm

The attraction is divided into three key zones for visitors:

Story Zone - the journey begins thousands of years ago in the rainforests of Central America and continues through the history of chocolate’s founding families and the fascinating facts behind their finest creations.

Factory Zone - learn how a simple cocoa bean is transformed into the finest chocolate, and take a look at the history of York’s most iconic chocolate brands. Then master the secrets of the chocolatier, as you create hand-made chocolates for yourself, before seeing how the experts do it.

The Indulgence Zone - put new knowledge into practice and choose from a selection of chocolate drinks and treats in the Chocolate Bar Café and Shop.

We advise booking your tour online in advance at