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News release - Issued by York's Chocolate Story

Where the Men are Hunky and the Chocolate’s Chunky

Calling all Yorkies to King’s Square this February Half-Term

YORKIE is 40! The city’s signature chocolate bar is celebrating its 40th birthday this year and York’s Chocolate Story will be leading the celebrations by recreating one of York’s most beloved retro signs.

Until the early nineties, trains arriving at York railway station would pass the iconic billboard which read "Welcome to YORK(IE) – Where the Men are Hunky and the Chocolate’s Chunky”.

A representative from York’s Chocolate Story says: “I used to look out for the YORKIE sign from the train. When I saw it, I knew I was home. When we reached out to find out more on social media we were inundated with comments from people who were keen to share their fond memories of the sign.”

York’s Chocolate Story are recreating this iconic billboard to mark YORKIE’s 40th birthday. It will be standing in King’s Square throughout February half term (13th – 21st). The sign will be 9ft wide so will be a fantastic opportunity for a photo opportunity for local residents and visitors to the city.

There will also be YORKIE giveaways in the square, while visitors to the attraction itself will be treated to interesting YORKIE facts on the fully guided tour.


For PR enquiries, please contact Jenni Shepherd on 01904 527722 or 07896732782 or email

Notes to Editors:

York's Chocolate Story, located in the heart of York, is an entertaining and informative guided tour through the history of York's most famous chocolate-making families and their finest creations. You'll discover chocolate's origins, how to make it, how to taste it like an expert and even the sustainable future of chocolate.

The journey begins thousands of years ago in the rainforests of Central America and continues through the history of chocolate’s founding families and the fascinating facts behind their finest creations. Visitors can learn how a simple cocoa bean is transformed into the finest chocolate, and take a look at the history of York’s most iconic chocolate brands. Then master the secrets of the chocolatier, as you create hand-made chocolates for yourself, before seeing how the experts do it.

We advise booking your tour online in advance at

Opening Times:
• The attraction is open daily from 10am – 6pm (last tour is at 5pm).
• Closed on 25th December, 26th December and 1st January.

Admission prices:
• Adult £10.95
• Concession £9.95
• Child £8.95
• Family of four £34.95
• Family of five £42.95