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News Release - Issued by York's CHOCOLATE Story

New General Manager appointed to take the helm at York’s CHOCOLATE Story

Visitor attraction York’s CHOCOLATE Story has announced the appointment of new General Manager Nikola Jacobs. Nikola, 28, joins the team with a wealth of experience from national family entertainment chain Gambado Ltd.

Miss Jacobs has been appointed by owner and operator of York’s CHOCOLATE Story, Continuum Leading Attractions, and is relocating from Edinburgh for the role. Nikola aims to drive footfall to the attraction, which opened in March 2012 and build on the current brand, including improving the site’s retail and café offer. With a degree in Events Management from nearby Leeds Metropolitan University and working with the Leeds Chamber of Commerce as an Events Coordinator, Nikola also intends to refine the attraction’s corporate and private hire offer.

Kevin Smith, Group Director of Attractions at Continuum Leading Attractions, comments:

"Nikola is already proving to be a great asset to York’s CHOCOLATE Story. With experience across events, team management and operations, we’re sure Nikola will drive York’s CHOCOLATE Story to become one of the North’s most popular visitor attractions."

Nikola Jacobs, General Manager of York’s CHOCOLATE Story said:

"It’s a pleasure to be on board with such a great attraction in the tourist hub of York. We’ve already hit the ground running and are ready for a busy summer holiday period - I look forward to welcoming you to the attraction."

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For further media information please call:

Laura Good, 01904 527721 or email

Notes to editors:

To find out more visit

Admission prices:

Adult £9.95

Concession £8.95

Child (aged 4-15) £7.95

Children under 4 are free

Family of 4 £29.50

Family of 5 £35

The attraction is open daily from 10am – 6pm (last tour 5pm). Closed on 25thDecember and 1stJanuary.

York's CHOCOLATE Story, located in the heart of York, is an entertaining and informative guided tour through the history of York's most famous chocolate-making families and their finest creations. You'll discover chocolate's origins, how to make it, how to taste it like an expert and even the sustainable future of chocolate.C O N T I N U U M

The attraction is divided into three key zones for visitors:

Story Zone - the journey begins thousands of years ago in the rainforests of Central America and continues through the history of chocolate’s founding families and the fascinating facts behind their finest creations.

Factory Zone - learn how a simple cocoa bean is transformed into the finest chocolate, and take a look at the history of York’s most iconic chocolate brands. Then master the secrets of the chocolatier, as you create hand-made chocolates for yourself, before seeing how the experts do it.

The Indulgence Zone - put new knowledge into practice and choose from a selection of chocolate drinks and treats in the Chocolate Café and Shop.

We advise booking your tour online in advance at