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News release - Issued by The Black Swan Hotel

Happy Birthday! A Decade Of Sweet Success

The tearooms at The Black Swan Hotel, are a highlight of Helmsley for all those who love afternoon tea, and on 7th December they celebrate their tenth anniversary.

Back in 2007, Marco Pierre White was guest of honour to open the Tearooms, which are an integral part of the hotel itself. The antique Grandfather clock tick tocking in the corner, mismatched crockery, linen napkins, tiered cake stands and traditional silver cutlery, all add to the feel of country style and timeless charm, just like Helmsley itself.

Traditional Afternoon Tea is served on vintage fine bone-china crockery, with dainty finger sandwiches, filled with delicious savouries, such as Yorkshire Baked Ham with Mustard Mayonnaise and Cucumber, cream cheese and chive; a selection of melt-in-the-mouth patisserie, with home-made scones, served with a choice of home-made preserves and thick clotted local cream.

As you may expect, there is a wonderful array of quality loose teas to choose from, including black, green, white teas and herbal infusions. The most popular choice is the Black Swan Blend (First Flush Assam and Ceylon teas) and some more exotic ones, for the adventurous, include Phoenix Oolong and Flowering Osmanthus, along with a delicious range of coffees and other beverages.

To celebrate this milestone Birthday, and a decade of awards and sweet success, the hotel has some lovely birthday surprises in store for its customers to thank many of them for their loyalty.

Something’s Brewing’ ~ for those who wish to stay the night
This special B&B stay includes Traditional Afternoon Tea, with finger sandwiches, patisserie, a miniature Birthday Cake, complete with candle, home-baked scones with home-made preserves and clotted cream. As a special Birthday treat, enjoy a half bottle of Champagne to toast this special occasion and a there’s box of tea from The Black Swan Tea Company’s award-winning range of ‘Cygnet Teas’ to take home. (From £95 pp based upon two sharing a classic bedroom, full English breakfast is also included, until 23/12/17, see website)

‘Limited Edition’ Birthday Afternoon teas ~ a special treat to enjoy
All Afternoon Teas sold between now and the Tearoom’s birthday in December, will have a miniature Birthday cake, complete with candle, to mark the Birthday celebrations.

Birthday Treat ~ for shared celebrations
Anyone visiting the Tearooms to celebrate their own Birthday, between now and 7th December, will enjoy Afternoon tea on their Birthday completely free of charge (proof is required, see online for t+c’s)

‘Throwback Thursday’ – 7th December 2017 ~ for those who enjoy a bargain!
On the 10th Birthday, 7th December, customers can enjoy Birthday Afternoon tea for the original price that would have been charged when the tearooms opened, i.e. £14.95 per person, instead of today’s price of £21.95. Pre-booking is essential, so ensure to book in fast......

Afternoon Tea at The Black Swan has won armfuls of awards over the years, and is always an occasion to truly savour, sourcing most of the ingredients, where possible, from the rural food producers in this beautiful area of North Yorkshire and you can certainly taste the difference. It can also be served in the hotels lounges by a roaring log fire or in the pretty English tiered gardens to the rear of the property... as the weather and your mood dictates!

The Black Swan’s tearoom is a popular haunt for hotel residents, locals, tourists passing through, special occasion gatherings, as well as events such as tea dances. Serving a wonderful selection of hot beverages, light meals, parties and cakes and of course, traditional afternoon teas are also served daily.


For more PR information contact: Sarah Proctor 07808 586 512

 Notes for editors:

About The Black Swan, Helmsley

The hotel is a four star coaching inn now a boutique hotel with 45 bedrooms and one of the county’s most superb tearoom is part of the hotel’s award-winning food offering, along with their 3 AA rosette fine dining restaurant’.

Head Chef Alan O’Kane joined the hotel in summer 2016, and his style of cooking and professional experience complements The Black Swan’s 3AA rosette restaurant perfectly, he also achieved this same standard of excellence at Wynyard Hall and Gilpin Lodge. Alan is very well known in his native North East, where he owned two businesses, The Angel of Corbridge and Sidney’s at Tynemouth. Subsequent roles have included The Fisherman’s Lodge at Jesmond Dene, Wynyard Hall, Gilpin Lodge and Foxhills Country Club, Surrey. Other accolades include Michelin’s Bib gourmand at several establishments, Small North East Hotel of the Year (La Route Guide) and voted ‘Top Coastal Restaurant’ in The Times, and The Observer, two years running.

Essentially Classical/Modern British; simplicity is key, with a discerning choice of only a few sensational ingredients with bold flavour combinations. Attention to detail and quality are paramount. When sourcing suppliers, Alan’s passion for quality, local provenance, along with a detailed knowledge of farming methods and artisan producers is evident.

The Black Swan has been well established as a hotel since the C18th, setting the tone for standards of hospitality in this affluent and rural part of Yorkshire, on the edge of the North York Moors.

The tearoom opened in 2007 by Marco Pierre White, and so will be celebrating a decade of sweet success at the end of 2017. They attract repeat visitors from near and far, not necessarily resident to the hotel.

Helmsley itself was awarded ‘Best High Street’ in the ‘Market Town’ category by Great British High Street Awards (2015).
One of the prettiest market towns in Yorkshire, with its C12th Helmsley Castle ruins, and the adjoining Helmsley Walled Gardens, it has the added attraction of being located on the southern edge of the North York Moors National Park with miles of unspoilt countryside around. It is also at the start of the Cleveland Way, so an ideal location for keen walkers. Seaside towns within easy driving distance are Whitby and Scarborough and the city of York with its many historic attractions, river and cosmopolitan restaurants and shopping is half hour drive away.

An exciting new gallery space in a unique dual hotel location which forms one of the most important commercial collections in the North of England. Original artwork is displayed in both The Gallery Restaurant of The Black Swan, as well as The Feversham Arms, allowing works from a selection of fine artists to be viewed in a natural home-from-home setting in the interiors of these acclaimed hotels. The collection is curated by Stephen Jacks.

Hotel Awards include White Rose Awards Large Hotel of the Year (2015), Yorkshire Life Food & Drink Awards Hotel of the Year (2015 and 2008-9), Visit York’s Tourism Awards Hotel of the Year (2015), The Tea Guild’s ‘Top Tea Place’ (2010 Tea Guild’s Award of Excellence 2009, 2011, 2012 and 2013), Top Wedding Venue in the North East at the Wedding Industry Awards (2012 and 2013). The Hotel is listed for the White Rose Awards Large Hotel of the Year (2017) once again.