Make It York are pleased to announce that data from the recent STEAM report, which measures the annual volume and value of tourism activity in the UK, has recorded that the tourism industry has had a total economic impact* of £1.7 billion within York in 2022, with visitors spending £1.2 billion in the city.
As a result of being a world-class tourism destination, 17,000 full time jobs in York have been supported across accommodation, visitor attractions, food and drink, and retail sectors throughout 2022.
With so much to see and do across the city, 1 in 5 visitors to York stayed overnight in 2022, generating more than half of the total economic impact, with £249 million of direct spend from visitors going towards accommodation.
The data also shows how the city welcomed 8.9 million visitors in 2022, with 1.2 million of these coming from overseas as we witness the return of international travel. This increase, whilst not yet at pre-covid levels, showcases a visitor economy growth of 54% when compared to 2021.
Sarah Loftus, Managing Director of Make It York, says: “We’re extremely proud to see that the figures highlight the hard work coming from local businesses and organisations - tourism has a significant impact on York and our economy, not only be creating thousands of jobs for local people but also by fostering understanding and relationships amongst communities and propelling us towards a brighter, more connected future.
York is such a dynamic city, drawing people in from all walks of life, from all over the world, with its unparalleled charm. As visitor numbers continue to rise, so will the city’s reputation as a must-visit location for anyone seeking an unforgettable city break.”
Councillor Pete Kilbane, Deputy Leader of the Council and Executive Member for Economy and Transport says: “York’s visitor economy has long been one of our city’s strengths and it’s great to see that reflected in these figures. We’re very proud to be a city that welcomes visitors from across the globe, who return time and again to enjoy York’s iconic attractions. We continue to work hard to ensure that our city remains a wonderful place for residents and visitors alike.”
It’s not difficult to see why York is such a leading tourism destination, having recently been named as the one of the Top 10 Most Welcoming Cities on Earth by Booking.com.** This STEAM report shows data throughout the whole of 2022, a year that saw the city host several world class events such as the Rugby League World Cup and Kyiv Ballet.
Notes to editors:
Figures supplied from the 2022 STEAM Report prepare by GTS (UK). 2021 spend indexed to 2022
*Economic impact includes indirect spend i.e. spend by local tourism businesses with the local supply chain
**Top 10 Most Welcoming Places on Earth 2023 - The most welcoming places on Earth | Booking.com. - revealed as part of the Traveller Review Awards for 2023, which was based on a pool of over 240 million verified customer reviews on Booking.com.
For more information, please contact:
Brittany Guymer, Communications Executive at Make It York
About Make It York
Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally - as a vibrant and attractive place to live, visit, study, work and do business. Its mission is to grow the economic prosperity and wider wellbeing of York and its citizens. In practice, this means delivering a range of projects and programmes based around our corporate strategic priorities.
⦁ City positioning and profile-raising
⦁ Ensuring an exciting city centre
⦁ Delivering the city’s ground-breaking Cultural Strategy