Issued by: Castle Howard
Issue date: 15 January 2020

Spirits will be high at Castle Howard in 2020 as the historic Yorkshire estate creates a partnership with local gin distillers, Sloemotion, to develop a new premium quality drink inspired by the 8000 acre estate, as well as hosting events celebrating nature and foraging.

The partnership has been developed out of shared interests between Castle Howard’s estate conservation programme and the ethos of Barton-le-Willows-based Sloemotion, which has pioneered the use of locally foraged botanicals – including sloes and hedgerow fruits - to add to their classic London gin ingredients.  Under the partnership, alongside the development of a new Castle Howard Gin using ingredients foraged from the estate, Sloemotion will lead hedgerow talks for visitors.

Sloemotion will also become an official sponsor of some key events in Castle Howard’s 2020 programme, including providing a 1920s Gin bar for the Brideshead Festival in late June, and this year’s Christmas extravaganza.

“The ethos and values that inspired Sloemotion have struck a chord with us here at Castle Howard,” says Nicholas Howard.  “Joff Curtoys, (with a background in ecology and conservation) – one of the brothers behind the Sloemotion brand – sits on our Conservation Advisory Board, and their work using botanicals sourced from their local surroundings at Green Farm resonate with our wish to develop high quality, sustainable products from the estate here.”

Castle Howard and Sloemotion have a shared connection through Yorkshire Wildlife Trust, which is the charitable partner of both organisations.  Indeed, restoring hedgerows and reducing the cutting cycle to let more fruit to develop to support wildlife has been a key part of Sloemotion’s history, with the sloes that grow on the blackthorn bushes, used to develop the brand’s signature gin.

“Sloemotion are delighted to be teaming up with Castle Howard in 2020 with these exciting future plans and collaborations. We have been proud to supply the Castle Howard Farm Shop for a number of years and have enjoyed a close working relationship; this partnership is providing a wonderful opportunity to work closely with this prestigious estate at future events and with an exciting new gin,” says Sloemotion’s Joff Curtoys.

ENDS


Additional Information

Sloemotion

  • Sloemotion is a family-run business producing premium small batch spirits and liqueurs. It is run by brothers Joff and Jules Curtoys and is based at Green Farm, Barton-le-Willows, near Malton in North Yorkshire.
  • The brand has its roots firmly in the Yorkshire countryside and this is a huge influence on the business, providing not only a source of sloes and hedgerow fruits, but also inspiration on their doorstep.
  • In May 2017 Sloemotion returned to their foraging instincts and created a new, innovative, small batch gin, using botanicals found within their local surroundings at Green Farm. Hedgerow Gin stands on the Sloemotion shelf alongside their multi-award winning liqueurs.  In line with their ‘life on the hedge’ philosophy they include some novel hedgerow botanicals in the distillation alongside the classic London gin ingredients. Rosehips, crab apples and sloe stones are added for a mellow, fruity dryness. Elderflower, nettle leaf and wildflower rich meadow hay add a multitude of floral subtleties.
  • Sloemotion has won 17 Great Taste gold stars, at least one for each year in business and more. Various products have been commended in both national and international drinks awards.
  • Sloemotion products can be purchased at www.sloemotion.com, Booths, Waitrose (Yorkshire only) and Majestic Wine, 350 farm shops, food halls, garden centres and delis all over the UK.

Castle Howard

Castle Howard is one of Britain’s most magnificent historic houses set in the Howardian Hills Area of Outstanding Natural Beauty just outside York. Marvel at dramatic interiors and world-renowned art collections in the House and then discover more with over 40 miles of footpaths criss-crossing woodland, parkland and picturesque villages. Have an adventure with our children’s Explorer Packs and visit the Castle Howard website to learn more about nature on the Estate and plan your next wild day out.

www.castlehoward.co.uk

For further media information or photographs, please contact:

Sophie Allanby
Communications Executive
Castle Howard Estate
Tel:       01653 648647    Email:   sallanby@castlehoward.co.uk

Claire Curtoys
Sloemotion
Tel: 01653 618288          Email: claire@sloemotion.com