Issued by: York's Chocolate Story 
Issue date: 23 September 2019

Luxury, bespoke handmade KitKat experience at York’s Chocolate Story

York’s Chocolate Story is proud to be working in partnership with Nestlé to bring KitKat Chocolatory to York, the UK’s home of KitKat. Launching on Friday 27th September 2019, the KitKat Chocolatory is a luxury experience where you get the chance to create your own eight-finger KitKat.

The KitKat Chocolatory will arrive at York’s Chocolate Story, one of the city’s leading visitor attractions, later this week.

At the heart of KitKat Chocolatory is the eight-finger ‘Create Your Break’ option, which offers different flavour combinations and a host of diverse ingredients including shortbread pieces, mini marshmallows, honeycomb and rose petals. You will also have the option to add a personalised message to the packaging.

The eight-finger KitKat will be hand-crafted at York’s Chocolate Story by expert chocolatiers where you can watch them work. While you wait for your creation to set it offers the perfect opportunity to experience York’s Chocolate Story’s guided tour.

The range also boasts six delicious special edition six-finger KitKat bars which will be available at York’s Chocolate Story too.

The KitKat was created in York over 80 years ago, which makes York the worldwide home of KitKat.  Both the ‘Create your Break’ and ‘Special Edition’ options will be available to purchase at York’s Chocolate Story from the 27th September 2019. York’s Chocolate Story is a fully interactive guided tour showing the chocolate heritage within the city of York, which is why the attraction was chosen to host the one of a kind KitKat Chocolatory experience.

Stuart Wood, General Manager of York’s Chocolate Story says,

“We are thrilled to be bringing KitKat Chocolatory to York and excited to be partnering with Nestlé on this new venture,”

Rabia Khan, Head of KitKat® Chocolatory for Nestlé said:

KitKat is our biggest brand and this is the biggest news for KitKat since the introduction of the KitKat Chunky exactly 20 years ago.

“We know how much people enjoy experimenting with new and exotic KitKat flavours and the KitKat Chocolatory offers a whole new, premium KitKat experience as well as the chance to create your very own personalised break and have it delivered right to your door.”

Now, with the introduction of KitKat Chocolatory in the UK, KitKat fans on these shores will be able to explore exotic flavour combinations at York’s Chocolate Story.

ENDS 


In 1935, Rowntree’s Marketing Manager George Harris was inspired to create a new type of product chocolate when a factory worker left a note in the company suggestion box: why not make something to eat in a “packup”. Harris set to work, making a simple treat that appealed to everybody, was snack-sized and easily affordable. Thus, the KitKat was born. 

From humble beginnings in York, the KitKat has gone on to be a dominating force in the world of confectionery. Globally, a mind blowing 17.6 billion fingers are produced every year. In 2010, KitKat® was certified by Guinness World Records as the world’s most global brand and in 2014 was named Time Magazine’s most influential confectionery bar of all time.

“There’s never been a product quite like KitKat; everybody knows what it is!” said Exhibition Coordinator Bernie Fleck. “This exhibition offers a unique insight into the history of York’s most iconic export. We all have a memory associated with KitKats; from the snack in your packed lunch, to the rare and wonderful treat you pick up in Japan. Its story is a fascinating one, involving ground-breaking marketing, revolutionary manufacturing and 17th Century mutton pies!”

Some interesting KitKat insights:

KitKat’s are actually named after a pie
In 17th Century London, baker Christopher Catling became famous for his mutton pies. The pies were affectionately named Kit Cats, after an abbreviated form of the baker’s name. These pies became popular with a group of political and literary elite who would gather in Catling’s pie shop. In time, this group became known as Kit Kat club. It is from this club that first an assortment box of chocolates made by Rowntrees was named and later the chocolate bar itself.

For PR enquiries, please contact Olivia Bolt on 01904 527722 or email obolt@yorkschocolatestory.com

Notes to Editors:

York's Chocolate Story, located in the heart of York, is an entertaining and informative guided tour through the history of York's most famous chocolate-making families and their finest creations. You'll discover chocolate's origins, how to make it, how to taste it like an expert and even the sustainable future of chocolate.

The journey begins thousands of years ago in the rainforests of Central America and continues through the history of chocolate’s founding families and the fascinating facts behind their finest creations. Visitors can learn how a simple cocoa bean is transformed into the finest chocolate, and take a look at the history of York’s most iconic chocolate brands. Then master the secrets of the chocolatier, as you create hand-made chocolates for yourself, before seeing how the experts do it.

Opening Times:

  • The attraction is open daily from 10am – 5/6pm (last tour is at 4/5pm. Please see website for specific dates and times).
  • Closed on 25th December, 26th December and 1st January.

Admission prices:

  • Adult £12.95
  • Concession £11.95
  • Child £10.50
  • Family of four £41.95
  • Family of five £49.95
  • Children Under-4 FREE