Issued by:  Visit York

Issue Date:  Monday 15 April 2019


York’s official sightseeing pass has relaunched this week with new options for visitors to explore the city as well as much more of North Yorkshire.  With so much to see and do during a visit to York tourism chiefs have today launched two new versions of the popular York Pass. A one day ‘York City Pass’ offers entry into twenty five must-see attractions,  including York Minster, York’s Chocolate Story and JORVIK.

And to encourage visitors to explore more, the new two, three or six-day ‘York & Beyond Explorer Pass’ will be valid at 50 attractions in York and the surrounding area, with Castle Howard, the North Yorkshire Moors Railway, Helmsley Castle, Helmsley Walled Garden, Rievaulx Abbey and the National Centre of Birds of Prey all included.   At the coast, Sea Life Scarborough, Scarborough Castle and North Bay Railway are part of the new line-up too.

Eight new attractions have also joined the pass including Dalby Forest, Pickering Castle, Yorkshire Air Museum, Stillingfleet Gardens, The World of James Herriot, Black Sheep Brewery, North Bay Railway and BOBH Holidays.  Visit York is even offering a free pizza or pasta at Ask Italian Restaurant in York, for anyone who buys a pass.  Housed in the Grand Assembly Rooms, built in the Palladian style of architecture, visitors can eat pizza surrounded by Corinthian columns. 

Elaine Moss, Product Manager, Visit York, said: “By creating the two new pass types, we’re offering visitors the chance to stay longer and explore even more of York and North Yorkshire.  Sales are strong and we’re delighted we now have fifty attractions from the city and beyond working with us to increase visits to attractions still further.  The new look pass offers more value than ever.”

Paul Whiting, Head of Visit York, said: “By inspiring visitors to stay longer we aim to increase the value of every single visitor coming to York.  Our ambition is to grow the value of tourism  and initiatives such as the York Pass will help us to do that.  The Pass will also help raise the profile of just how much there is to explore beyond York.”

A new digital ‘mobile pass’ has also been introduced which can be emailed directly on purchase, so visitors can use the pass from their mobile phone. The website at yorkpass.com has been completely refreshed as well to reflect the wide choice of attractions, making purchasing easier and a mobile-first design helps customers easily navigate the site on the move.

Website traffic to the site has increased by 12% year on year and around half of all visits are now from a mobile phone.  Over a quarter of a million passes have been sold since the pass was launched 2003, driving multiple attraction visits across the city.  The Pass is currently sold through Viator, Expedia and Get Your Guide and other leading online ticketing agents.  Anyone keen to sell the pass can apply to be involved.

The most visited city attractions using the York Pass are York Minster, JORVIK, City Sightseeing Bus Tours, York’s Chocolate Story, York Castle Museum and City Cruises.   Both the 1 day York City Pass & the 2, 3 & 6 day York & Beyond Explorer Pass are also available to purchase online at www.yorkpass.com or from the Visitor Information Centre at 1 Museum Street, York.   ENDS


Notes to Editor

For further information please contact:
Kay Hyde – Head of PR and Communications – Visit York
Direct Line: 01904 554451
Mobile: 07506 048852
Email: kay.hyde@makeityork.com

Make It York
Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally - as a vibrant and attractive place to live, visit, study, work and do business.  The company’s remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.

Visit York is a part of Make It York and is the leisure tourism brand
Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York.

Key tourism facts:
6.9 million visitors annually, £564 million total visitor spend, supporting 19,000 jobs