Issued by: Visit York

Issue Date: 5 December 2018
 

A new campaign to increase visitors to the North York Moors will get underway this week as part of a new partnership with Visit York and the National Park Authority.

The tourism drive will push two-centre breaks, encouraging visitors to stay two nights in York and two nights in the North York Moors.  The campaign comes after a survey of 2,000 people found the national park area needed to raise its profile nationally to get a bigger slice of the tourism pie.

New marketing activity will see York and the North York Moors heavily promoted on TripAdvisor, the world’s largest online travel review site, both pre and post-Christmas.

Added to this, in the New Year, a new national press partnership and a promotion with classic FM radio station,  as well as outdoor advertising at York railway station will drive home the two-centre message.  100,000 copies of York’s annual Visitor Guide, which will be hot off the press in the New Year, and distributed to Visitor Centres across the UK, will also feature for the first time a double page spread of the National Park.   

Catriona McLees, Head of Promotion and Tourism for the North York Moors National Park: “It’s great to get the campaign underway and show visitors how easy it is to combine a city break with spending time in our extraordinary countryside.

“Working more closely with Visit York makes perfect sense as it will help highlight how much there is to see and do in the National Park, all within a short travelling distance of York, flagging up visitor attractions and events such as the Dark Skies Festival that provide compelling reasons for visitors to stay longer.”

Visit York’s key tourism campaign #onlyinyork will promote unique festivals in York and North Yorkshire; for example the Dark Skies festival in February and March - happening in the 50th anniversary year of the first landing on the moon, the JORVIK Viking festival and the Aesthetica Short Film Festival.

Paul Whiting, Head of Visit York, said: “The North York Moors National Park is one of the most beautiful in the country but often visitors on a city break to York don’t know how to see more in the local area.  We’re making it as easy as possible to explore more and give our visitors to York reasons to stay longer.” 

New two-centre break itineraries will also go live in the New Year on the Visit York website, visityork.org.  Eighteen North Yorkshire attractions are now included in the York Pass, the city’s all in one sightseeing card, which means once purchased, visitors can explore more of what’s on York’s doorstep.   

ENDS


For further information please contact:
Kay Hyde – Head of PR and Communications – Visit York
Direct Line: 01904 554451
Mobile: 07506 048852
Email: kh@visityork.org

Katie Parsons – Senior Communications Executive – Visit York
Direct Line: 01904 554436
Email: kp@visityork.org

Notes to the Editor

Make It York
Make It York’s purpose is to develop and promote the city and its surroundings – nationally and internationally - as a vibrant and attractive place to live, visit, study, work and do business.  The company’s remit covers leisure and business tourism, city centre management, festivals and events, business support and inward investment.

Visit York is a part of Make It York and is the leisure tourism brand
Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure visitor and ensure investment to develop the quality of tourism in York.

Key tourism facts: York
6.9 million visitors annually, £564 million total visitor spend, supporting 19,000 jobs

North York Moors National Park
The North York Moors is a beautiful landscape of stunning moorland, ancient woodland and historic sites. Created on 28 November 1952 it became Britain’s sixth national park. Covering an area of 554 square miles (1,436 square kilometres) the National Park has 26 miles of coastline, two national nature reserves, 840 Scheduled Monuments and over 3,000 listed buildings, attracting an estimated 7.9 million visitors a year.

The National Park has two visitor centres, The Moors National Park Centre, Danby and Sutton Bank National Park Centre, providing opportunities for cycling, walking, eating, picnicking, shopping, crafts and wildlife-watching. The centre in Danby also houses the Inspired by… gallery, which features regularly changing exhibitions by artists who draw their inspiration from the North York Moors.

The North York Moors National Park Authority works with a wide variety of people to care for this beautiful corner of Yorkshire, providing apprenticeships and volunteering opportunities with nearly 14% of staff being apprentices from local families.  To view new releases and for further information about the North York Moors National Park, visit www.northyorkmoors.org.uk.

The following North Yorkshire Attractions have signed up to be part of the York Pass

Beningbrough Hall and Gardens, Captain Cook Museum, Castle Howard, Eden Camp, Helmsley Castle, Helmsley Walled Garden, National Centre for Birds of Prey, Newby Hall, North Yorkshire Moors Railway, Rievaulx Abbey, Ryedale Folk Museum, Scampston Walled Garden, Scarborough Castle, Scarborough Sea Life, The Deep, York Maze, Yorkshire Aboretum, Yorkshire Museum of Farming.