PLAN TO GROW A STRONGER, MORE PROFITABLE AND SUSTAINABLE BUSINESS Running and growing a business isn’t easy. But did anyone promise it would be?
It may seem that in some cases growth just happens for some people and some businesses. My experience is that generally growth comes for one of two reasons.
1. The businesses grows through conscious decisions made by the owner or leader(s) and the effective execution of a plan. 2. The business is in the right place at the right time and they’d actually struggle not to make money in those market conditions – who wants to trust their business success to luck though?
Conscious decisions based on insight and formulated into a robust plan is what will really drive sustainable and profitable growth. Not having a plan for your growth is like drifting along with the current – you’ll end up where the current takes you, and that probably won’t be where you want to go.
Are you drifting or are you driving your success, particularly coming out of COVID-19?
WHAT ROLE DOES MARKETING PLAY? Marketing is so much more than just the execution of communications - take a look at my video called "What is Marketing?" or view a video testimonial from one of my clients about how his perspective on marketing changed.
When people start a business, design a new product or offer a new service, they generally do it because they recognise there is a need in the market and a demand for something different – a better widget that works faster, a better way to do something or a service for a group of customers who are not served well by the current options.
Whether that research was formal and robust or just anecdotal from ad-hoc conversations, the confidence to move forward comes from this market research and market insight. New product development (NPD) and the development of solutions for audiences is where marketing starts.
Of course, marketing then develops into formalising that product, understanding the size of the market and the size of the opportunity. Marketing helps exploit that opportunity by creating a compelling promise and then using marketing channels and tactics to put the right message in front of the right people at the right time – that’s where the marketing comms come in!
Your business growth will be driven by the marketing decisions that you make. Marketing outlines where the opportunities for profitable growth are. And so marketing has a core role to play in your plan – it’s the engine behind successful growth.
HARNESS THE POWER OF MARKETING AND GROW YOUR BUSINESS I work with business owners, business leaders, company boards and senior leadership teams in ambitious businesses to quickly construct a robust roadmap and action orientated plan for growth.
I work as a Marketing Director part-time for businesses that want me to help them put this kind of structure, rigour and logic into their sales, marketing and other areas of the business. Often marketing is something that isn’t understood, isn’t executed with any kind of conviction and fails to show any measurable return – I can make sure that’s not the case in your business.
Let’s make a plan to create a business for you that is ROBUST, PROFITABLE and SUSTAINABLE.
I’M HERE TO HELP When I started my business 10 years ago, and still today, I am lucky to have great advice and support from experienced people. Whatever size of business that you are, I’m here to help and here to support - I'll even give you some free advice if you need it.
If you would like to talk to me about business growth, business planning, sales or marketing I’m always happy to make myself available. If you want to do some work together after that call or meeting then great. If not, that’s fine too.
REACH OUT AND TELL ME HOW I CAN HELP.
Simply call me anytime on 07974 981293 or email me at email@example.com, and if I can’t take the call I’ll be back to you as soon as I can.
IT’S NOT ABOUT ME The first rule of marketing is that’s it’s not about me, it’s about what I can do for you (FREE TIP: take a look at your website and your Linked In profile, is it about you or about how you can “rock my world”?)
That being said, if you’ve got down this far, I’ve probably pushed a few buttons and tweeked your interest – the logical question is who am I and what makes me think I can rock yours?
For the last 10 years, my job has been getting paid for sticking my nose into other people’s business!
With a background in sales, business finance and marketing I have a range of tools, workshops and the experience to help people like you to put together robust and structured sales and marketing plans that will drive growth. And what’s more I’ve done it in manufacturing, transport, contracting, textiles and construction. With creative agencies, IT Support businesses, retailers, software developers and accountants. Take a look at the kind of work I have done and the types of businesses I have worked with.
I call myself a catalyst because the work that I undertake creates action-oriented plans that gives everybody clear and business-growth focused actions, broken down into manageable sprints. In many ways what I do isn’t rocket science, but how I structure the work that I do is unique, and the result of my broad experience.
I facilitate making change happen – that’s why I’m a professional meddler in other people’s businesses.