York Groups Guide

The groups market is an important element of tourism in the city and York is seen as the ultimate all year round destination. Recent research continues to show that the majority of travel organisers prefer a brochure as their initial method of contact.

York Groups Guide is distributed as follows:

• 2,000 direct mail to our database of groups, clubs, coach & tour operators
• VisitBritain offices world-wide
• Major trade exhibitions including Best of Britain, Great Days Out Fairs, World Travel Market
• Circulated to all group familiarisation trip participants
• Fulfilment of trade advertising placed in key publications
• Fulfilment of individual operator requests
• Targeted trade mailings

Entries feature a colour photograph, descriptive copy and additional information relevant to the groups market.

We will be starting work on the Groups Guide towards the end of the year.