Latest Marketing Opportunities with Visit York
Make the most out of your Membership at Visit York and get involved! Browse the latest marketing opportunities below and find the best way of working together.
Introduction To Google Analytics
Is your website a key tool to your marketing efforts?
If so, this beginners course in Google Analytics is for you.
Google Analytics is a valuable ally in the ecommerce market. The insights it provides contains a wealth of information about your site, your visitors and where they came from. All this information can be used to find new customers and increase conversions.
On this half day course, you will learn how to:
- Navigate and understand the Google Analytics Dashboard
- Identify what sources are referring traffic to your site.
- Measure the impact of Social Media
- Identify successful and failing web page content
- Identify traffic spikes and learn what's behind them
Courses take place January 9 2017 and February 23 2017
BOOK NOW for Jan 26 2017
BOOK NOW for Feb 23 2017
York Small Business Christmas Market 2016
For the first time, York Means Business (a part of Make It York) are running a new Christmas mini-market specifically aimed at supporting small and independent traders from the local and surrounding areas.
The ‘York Small Business Christmas Market 2016’ will comprise of six trading stalls/chalets housed in the welcoming surroundings of the Judges Lodgings in York city centre.
This is a great occasion for a select number of small and independent businesses to showcase their wares during the festive season.
Please note that two traders are welcome to share a stall for the same price as long as they are able to cover all the agreed hours of trading.
To find out more please visit the York Means Business website.
Weekly What’s on in York - '7 Days'
Free Marketing Opportunity
We issue a weekly What’s On eNewsletter ‘7 Days’, sponsored by First Bus York and in association with York Mix. Be sure to get involved and make sure your events are all listed online at www.visityork.org
Aimed primarily at residents this eNewsletter is designed to increase participation in everything going on in and around York from events and festivals to exhibitions or live music.
If you'd like your event to be included in '7 Days' simply get in touch!
For your chance to take part please also ensure your event is uploaded via Guestlink to www.visityork.org in advance – please do this as far in advance as possible. The longer the lead time, the longer your news will be available to view on www.visityork.org/events - plus you’ll also benefit from being part of our Events App for York. Simply login to your Guestlink account and update your details.
If you have any queries, please email: email@example.com
You can also share your top tips for the week by tweeting our consumer Twitter channel @visityork using #7DaysinYork.
A great guide for your guests and visitors too…
7 Days in York can be forwarded, uploaded to your website and staff intranet, or embedded within any of your own e-communications.
The PDF edition, can be printed as a hard copy to be placed in reception areas, pinned to noticeboards, handed out or distributed in any other way.
Sign up for 7 Days here to receive directly into your inbox >
York – the Original City Adventure
Free Marketing Opportunity
Key ingredients in our new marketing campaign (for 2016/2017), supported by City of York Council, North Yorkshire County Council and Virgin Trains East Coast, will include:
• A brand new adventure video
• A new self-guided selfie trail
• National media partnership
• Dedicated PR campaign
We have developed a new section on vistyork.org/adventure detailing a new list of adventures for visitors to try. Everything from walking the catwalk at the Castle Museum ‘Shaping the Body exhibition’ to trying your hand at making chocolate at York’s Chocolate Story.
We want to hear about your adventures! Find out how to get involved here.
Looking for a new way to reward your most loyal customers?
Not to be confused with your own Visit York members Perks Card which offers Visit York members exclusive deals across York – the nationwide ‘Perks Loyalty App’ is a new opportunity to reward your most loyal customers.
The ‘Perks Loyalty App’ is a brand new way for you to promote your own loyalty scheme to locals, students and repeat visitors via their mobile devices. It is a mobile app designed for small and medium-sized businesses, allowing you to run bespoke loyalty campaigns to connect with and reward your customers.
Most loyalty programs fail because people forget or lose their loyalty cards. This is where the ‘Perks Loyalty App’ can help by enabling customers to store their loyalty in one place – their mobile phones. It is a community driven app that allows the customer to view all loyalty schemes available in that area, encouraging customers to shop locally.
Key benefits of the scheme include:
• Get to know your customers by name
• Reach out and target customers not in store
• Collate data on customer behaviour
• Gain wider exposure and new customers
Visit York members can join Perks Loyalty for free or take advantage of a one month free trial on the premium model – which gives you access to an added value marketing kit and analytics reporting.
To register and sign up to Perks Loyalty today visit www.perks-loyalty.com or call 0113 350 2630.