Latest Marketing Opportunities with Visit York
Make the most out of your Membership at Visit York and get involved! Browse the latest marketing opportunities below and find the best way of working together.
Eden Camp – Literature Exchange
Wednesday 22nd March
This is a great opportunity for all accommodation providers in Ryedale and North Yorkshire to collect a fantastic selection of attraction leaflets. Replenish your leaflet racks prior to Easter and find out about all of the great things happening in the region throughout the summer.
Accommodation providers will be welcome to collect from Eden Camp at 10.30am until 1.45pm.
There will be free parking and also an opportunity to visit Eden Camp.
Attractions in the Ryedale District and North Yorkshire are welcome to attend to distribute leaflets.
This year’s event will be quite special as it will be 30 years to the day that Eden Camp first opened as a museum on 22 March 1987.
For more information please contact Nick Hill email@example.com or call 01653 697777
Visit York will be attending this event to distribute York Pass leaflets and Mini Guides. If you would like your leaflets distributing too please contact Joyanne Ball firstname.lastname@example.org (please note there is limited space so it is on a first come first served basis).
Year of the Viking
This year we’ll be celebrating the Year of the Viking - #yorkviking2017.
With the return of the annual Viking Festival from February 20-26, the re-opening of JORVIK on April 8 after a multi-million pound re-imagining and a new exhibition at the Yorkshire Museum, Viking - Rediscover the Legend, May 19 – Nov 5, this year will be packed with Viking themes and activities like never before.
Want to get involved? Send in your Viking content and connections in order to be part of this exciting campaign.
Email your Viking connections to Sarah.email@example.com
Deadline: 15 February
Get involved! York Pass Guidebook
We are now seeking offers for the 2017 York Pass guidebook. The offer must be valid for 12 months, from 1st April – 31st March 2018.
In return, you will receive half a page of copy in the current book and an entry on Yorkpass.com
Deadline: Monday 6th February – please contact firstname.lastname@example.org
This is a fantastic FREE opportunity to attract more visitors and customers to your business!
Sign up now to York Pass 2017
Thousands of visitors use the York Pass and Guidebook each year. Have you got a food & drink offer, evening entertainment offer or perhaps a retail discount? We're looking for a wide selection of offers to be included in the York Pass.
Benefit from a free entry at Yorkpass.com and half a page in the new guidebook.
All offers must be valid for one year and be applicable on production of a York Pass.
Each offer will receive an entry on Yorkpass.com along with a half page entry in the 2017 guidebook.
There is no cost to participate – all we ask is that the offer is strong as York Pass users are seeking extra value during their visit to York
For more details please email email@example.com
Introduction To Google Analytics
Is your website a key tool to your marketing efforts?
If so, this beginners course in Google Analytics is for you.
Google Analytics is a valuable ally in the ecommerce market. The insights it provides contains a wealth of information about your site, your visitors and where they came from. All this information can be used to find new customers and increase conversions.
On this half day course, you will learn how to:
- Navigate and understand the Google Analytics Dashboard
- Identify what sources are referring traffic to your site.
- Measure the impact of Social Media
- Identify successful and failing web page content
- Identify traffic spikes and learn what's behind them
Courses take place January 9 2017 and February 23 2017
BOOK NOW for Jan 26 2017
BOOK NOW for Feb 23 2017
Weekly What’s on in York - '7 Days'
Free Marketing Opportunity
We issue a weekly What’s On eNewsletter ‘7 Days’, sponsored by First Bus York and in association with York Mix. Be sure to get involved and make sure your events are all listed online at www.visityork.org
Aimed primarily at residents this eNewsletter is designed to increase participation in everything going on in and around York from events and festivals to exhibitions or live music.
If you'd like your event to be included in '7 Days' simply get in touch!
For your chance to take part please also ensure your event is uploaded via Guestlink to www.visityork.org in advance – please do this as far in advance as possible. The longer the lead time, the longer your news will be available to view on www.visityork.org/events - plus you’ll also benefit from being part of our Events App for York. Simply login to your Guestlink account and update your details.
If you have any queries, please email: firstname.lastname@example.org
You can also share your top tips for the week by tweeting our consumer Twitter channel @visityork using #7DaysinYork.
A great guide for your guests and visitors too…
7 Days in York can be forwarded, uploaded to your website and staff intranet, or embedded within any of your own e-communications.
The PDF edition, can be printed as a hard copy to be placed in reception areas, pinned to noticeboards, handed out or distributed in any other way.
Sign up for 7 Days here to receive directly into your inbox >
York – the Original City Adventure
Free Marketing Opportunity
Key ingredients in our new marketing campaign (for 2016/2017), supported by City of York Council, North Yorkshire County Council and Virgin Trains East Coast, will include:
• A brand new adventure video
• A new self-guided selfie trail
• National media partnership
• Dedicated PR campaign
We have developed a new section on vistyork.org/adventure detailing a new list of adventures for visitors to try. Everything from walking the catwalk at the Castle Museum ‘Shaping the Body exhibition’ to trying your hand at making chocolate at York’s Chocolate Story.
We want to hear about your adventures! Find out how to get involved here.
Looking for a new way to reward your most loyal customers?
Not to be confused with your own Visit York members Perks Card which offers Visit York members exclusive deals across York – the nationwide ‘Perks Loyalty App’ is a new opportunity to reward your most loyal customers.
The ‘Perks Loyalty App’ is a brand new way for you to promote your own loyalty scheme to locals, students and repeat visitors via their mobile devices. It is a mobile app designed for small and medium-sized businesses, allowing you to run bespoke loyalty campaigns to connect with and reward your customers.
Most loyalty programs fail because people forget or lose their loyalty cards. This is where the ‘Perks Loyalty App’ can help by enabling customers to store their loyalty in one place – their mobile phones. It is a community driven app that allows the customer to view all loyalty schemes available in that area, encouraging customers to shop locally.
Key benefits of the scheme include:
• Get to know your customers by name
• Reach out and target customers not in store
• Collate data on customer behaviour
• Gain wider exposure and new customers
Visit York members can join Perks Loyalty for free or take advantage of a one month free trial on the premium model – which gives you access to an added value marketing kit and analytics reporting.
To register and sign up to Perks Loyalty today visit www.perks-loyalty.com or call 0113 350 2630.